Ushuaia Ibiza Beach.
The chain of hotels based in Ibiza, leader in the holiday segment and present in six countries, has already registered a growth in conversion of over 30% since the start of the agreement.
PALMA DE MALLORCA – The multinational corporation Palladium Hotel Group and Roiback, specialist and leader in the management of the direct channel of hotel sales, have signed a collaboration agreement to optimize the hotel group's sales through the direct channel, one of the most strategic for the company.
World-renowned hotels such as the Ushuaia Ibiza Beach or the Grand Palladium Bavaro Suites, and another 27 hotels in Spain, Mexico, the Dominican Republic, Jamaica, Italy or Brazil are already benefiting from this new partnership with Roiback.
The agreement has been articulated around three main lines of action. On one hand, the implementation of the Roiback booking engine (BACKHOTEL 4.5) on palladiumhotelgroup.com, to achieve a better conversion of traffic on the websites; on the other, the promotion of the mobile sales channel through the use of MOBILIS, a specialized Roiback solution for mobile devices; and finally the improvement of the traffic capture strategy through advanced integration with the most important meta search engines worldwide. All this has been possible thanks to the close collaboration of the Palladium team, headquartered in Ibiza, with the Roiback team, both in Palma and in Cancun.
Rafael Rubi, Director of Ecommerce at Palladium Hotel Group, has expressed his satisfaction with the conversion figures achieved. "Since the beginning, Roiback has shown full involvement and support with the project, and we are recording a conversion growth of more than 30% since its launch."
The important increase of the conversion in the webs has been thanks to an advanced configuration of the tools for the optimization of product and revenue of the engine, also thanks to the implementation of the latest version of the booking engine BACKHOTEL 4.5. This engine brings important improvements that simplify their use and facilitate the purchase decision of the user. Roiback presented the beta version of BACKHOTEL 4.5 at FITUR this year, and after several months of testing, it is now in full implementation phase to all its customers.
Rebeca Gonzalez, Managing Director of Roiback, has stressed the importance of this agreement: "For Roiback, to be chosen as a partner by Palladium Hotel Group, a benchmark in the hotel world in terms of innovation is a clear sign that we are on the right path. The union of our companies, recognized leaders in their field, will result in a clear benefit for both and, most importantly, for Palladium customers that from now on will be able to book easily, quickly and safely. "
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
