Award-winning parking reservation provider, ParkCloud, has announced that it has completed a rebrand under its existing popular B2C brand, ParkVia.
With a strong international brand presence, ParkVia is the European leader in airport parking reservations, having grown in popularity over the last 10 years with consumers searching for fast, simple and reliable parking solutions.
Following extensive testing on its global customer base, the ParkCloud brand will be streamlined into ParkVia from today to create one, fluid brand identity, reflecting its 3.5m registered users’ preferred method of booking.
Prior to the decision to consolidate, ParkCloud and ParkVia operated in tandem, with ParkVia a firm favourite amongst customers, whilst ParkCloud established itself as a commercial figurehead within the B2B industry.
Mark Pegler, Managing Director of ParkVia, said: “As we drive forward with investment into our partnerships, services and teams, it is clear - having listened to our customers - ParkVia holds the brand power that will enable us to evolve as a global innovator in our industry.
“This is a positive progression for all parties involved and enables us to operate collectively as one coherent brand, whilst the values and vision we hold as a company remain unchanged. It’s an exciting new phase of development for our team and we’re eager to drive forward with brand ParkVia and develop our presence as a leading retailer within parking.”
ParkVia is an airport parking retailer, dedicated to connecting the world’s drivers with parking spaces across 42 countries. Its online platform allows consumers to book parking as part of their journey, working with both car park operators and travel industry market leaders to ensure that parking is visible at the right time.
Encouraging its philosophy of ‘Choose parking’, ParkVia believes pre-booking is the key element, allowing customers to plan in advance and giving them freedom of choice to select the parking product that suits their specific journey type and travel requirements.
Today the services of over 2,000 parking providers are promoted through www.parkvia.com, as well as a large network of partner websites, that includes airlines, travel partners, online travel agents and in-car navigation technology.