Pestana Hotel Group, a Portuguese-founded international hotel group is now personalizing their hotel website experience for each visitor with THN’s hotel direct channel growth platform.
Pestana Hotel Group, the largest international tourism and leisure group of Portuguese origin, has chosen to partner with The Hotels Network (THN), an innovative technology company offering a platform designed for hotel brands to increase direct bookings. The Pestana team will utilize THN’s product suite to personalize their hotel website users’ experiences by tailoring messages and offers to each individual, proven to drive bookings and revenue.
THN’s international team of specialists with a deep expertise in hospitality, product design, and consumer marketing is a perfect match with the Pestana Hotel Group, in order to boost their direct channel performance. THN’s founder, Juanjo Rodriguez, expressed his excitement for the new partnership, “We're happy to be working with such a forward-thinking multinational group in the tourism industry. I'm looking forward to our technology and expertise translating into success for the Pestana Hotel Group.”
Pestana Hotel Group will utilize THN’s benchmarking tool, BenchDirect, to identify where the brand is under or overperforming, and pinpoint how to improve results, at a granular level. To act on these insights, THN’s Conversion and Personalization tools will allow them to build powerful campaigns that deliver personalized online messages and use intelligent behavioral triggers to strategically time these communications. Not only will this increase website conversions, but also provide a time-efficient solution, giving them complete flexibility to make changes to their websites anytime, anywhere. The Pestana Hotel Group will benefit from:
- Complimentary access to THN’s latest product innovation, BenchDirect, the industry’s first benchmarking platform dedicated to the direct channel
- Extensive set of targeting options to deliver personalized messages to website visitors
- Real-time price comparison and price match against OTAs and metasearch engines to ensure the hotel is offering the best rate, every time
- Testing capabilities and advanced analytics to gauge visitor reactions for website messaging optimization
- Dedicated customer support team to assist in their success every step of the way
Ricardo Rodrigues, Head of Ecommerce at the Pestana Hotel Group, commented, “Our aim is to take guest experience to the next level. We take pride in offering a personalized service to our guests at our properties in person, and we’re happy to now deliver this level of personalization with THN right from the second a visitor arrives on our website.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
