VIENNA - PKF Hospitality Group has launched "Hospitality Helps", a campaign calling on hotels to host refugees from Ukraine.
Michael Widmann, Global CEO of PKF hospitality group: "More and more friends, relatives and colleagues of ours, but also complete strangers are fleeing Ukraine right now. We can help in a very practical way by providing accommodation. We work in the hospitality industry and have contacts with many operators and owners of hotels - so we can do something."
That's why PKF hospitality group launched the campaign on LinkedIn (#HospitalityHelps) and other social media under the title "Hospitality Helps." A corresponding online booking platform, where hotel owners and operators can enter free capacities and refugees can call them up, will be activated soon.
Widmann said: "One example is a friend of my family. After leaving her husband behind in Ukraine, she was on the road for 72 hours without sleep and drove with her two small children, who are seven and five years old, in the car towards Austria. Faced with the risk that she would fall asleep during the journey (when she was near Budapest), I contacted Norbert Lessing, the head of Hilton in Austria, who immediately got in touch with his colleague in Budapest, Peter Knoll. After three days of traumatic escape, they were able to sleep and recover at Hilton Budapest. Thanks to Norbert, Peter and Hilton!"
"So let's work together to help people in a practical way. With the support of our industry, we can provide shelter for people. Let's make a difference," concludes Christian Walter, Global CEO of PKF hospitality group.