LONDON - Polani Travel Group (PTG), one of the leading travel companies in the UK ‘visiting friends and relations’ (VFR) market segment, has signed a new multi-year agreement with Sabre Corporation, a leading software and technology provider that powers the global travel industry. The agreement will see PTG continue to use Sabre’s innovative technology and platform to support its ambitious growth plans and future innovations.
“We have an ambitious strategy, focusing on expanding into new markets whilst continuing to grow our core Indian Subcontinent business, so we were looking for a tech partner that was able to recognize our potential and support us from a technical and relationship standpoint,” said Robin Sohdi, director of supplier relations at PTG. “We chose Sabre because of the reliability and functionality that we have come to know over the past 15 years, along with the constant development and investment in the innovative technology that helps us serve our customers with greater choice and more effectively.”
In addition to providing PTG with the broadest range of content through intelligent platform Sabre Red 360, Sabre is also helping to optimize the travel distributor’s efficiency and workflow through its Automation Hub, which automates manual operational tasks, and Sabre Virtual Payments, one of the most flexible electronic payment solutions in the travel industry.
Established in 1975, Polani Travel Group is a third-generation family run business specializing in the VFR market. Having steadily grown over the years and firmly establishing itself as a leader in the leisure and VFR market, PTG introduced its online brand, flightcatchers.com, in 2010. By investing throughout the pandemic, PTG have witnessed 32% growth rate in 2020, a year when the travel industry declined dramatically. This impressive growth strategy was supported through the power of Sabre’s Air Shopping APIs, and the streamlining of their B2B model for better efficiency gains.
“PTG’s unique product offering and innovative approach has established it as a key industry player, as is evident by its performance over the past year,” said Salman Syed, vice president - EMEA for Sabre Travel Solutions. “Sabre has the stability and resources to continue investing and developing the advanced and new technology solutions needed through the recovery period and beyond. We are looking forward to supporting PTG on its journey for years to come.”