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Posadas, Mexico’s hotel operator, plans for phygital experiences across complete portfolio

With continuous enhancements that respond to travelers’ needs, Posadas incorporates numerous Phygital technology for contactless, safe, and seamless guest experiences.

With continuous enhancements that ensure guest safety while also providing seamless experiences, Posadas, Mexico’s leading hotelier, rolls out its plans for Phygital Experience across its portfolio of 180+ hotels. The new technologies integrate digital benefits that elevate the guest experience with more personalization in a safe way that travelers seek today, especially in the post COVID-19 era. Contactless solutions that reduce physical interactions will allow guests to enjoy their stay safely and independently, while Posadas’ reputation for providing warm hospitality will only be bettered.

Posadas has been diligently working on these merged physical and digital enhancements even before the pandemic,” explains Enrique Calderon, COO of the company. “COVID-19 fast tracked these initiatives as we pivot to a travel experience that must have fewer physical interactions and incorporate contactless technology for the safety of guests.”

Posadas’ hotel brands include Live Aqua, Grand Fiesta Americana, Fiesta Americana, The Explorean, Fiesta Inn, Gamma, and One. Already a 50+ year industry leader in Mexico, the hotel company recently ventured internationally with properties in the Dominican Republic. The new Phygital Experiences will be incorporated at all properties over the next year where guests can expect the following innovations:

  • Contactless check-in via the Fiesta Rewards mobile application, which will allow guests to check-in prior to arrival.  Currently, Posadas has 100 properties integrating this technology, which will be ready by November.
  • The Fiesta Rewards mobile application also allows guests to make requests for housekeeping, in-room dining, amenities, review entertainment schedules, and more.
  • Digital Concierge that can attend to guests’ needs via their mobile phones.
  • Digital menus at restaurants assure more hygienic practices. Now, guests will simply scan a QR code placed on the tables to access the menus.
  • New in-room technology using Procentric, MyStay TV and Guest Cast – all of which allow guests to make service requests, order products, review their accounts, enjoy more entertainment options, request a express check-out, among other features.
  • Wearables, which are sophisticated bracelet devices that transform the guest experience by providing more personalized attention. Among its features include serving as a contactless room key and form of payment.

In addition to increasing guest satisfaction, all these Phygital experiences ensure a more efficient and sustainable operation at the hotels. They also compliment the company’s Travel with Confidence program, which are elevated safety, hygiene and flexibility protocols created together with the ABC Medical Center and uses 3M products which are necessary today for the prevention of the contagion and spread of COVID-19. With all these measures in place, travelers can feel confidant and at ease staying at any of their hotels whether for business or leisure.

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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