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PPDS announces Mikael da Fonseca as new International Key Account Director for Hospitality

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Mikael da Fonseca promoted to become International Key Account Director for Hospitality, as Peter Vinke retires after 30 years with Philips professional TVs.

AMSTERDAM - PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products and solutions, announce the appointment of Mikael da Fonseca as its new International Key Account Management for Hospitality.

Further building on PPDS’ global business strength, Mikael da Fonseca, previously Sales Director for the Nordics at PPDS, joins the International Key Account Management team as Peter Vinke prepares for retirement in September.

Mikael, who will begin his new role on 1 st July, has been with PPDS for more than 10 years and has been instrumental in guiding the company’s dramatic rise in the Nordics region, achieving and extending market share for Philips hospitality TVs to a commanding 55% in 2021.

PPDS’ unique IKAM approach was created to provide global consistency combined with local expertise for large-scale, multinational project installations, working with its network of trusted system integration partners serving more than 200+ countries . The IKAM team is formed of dedicated market specialists – including corporate, hospitality, and retail – to deliver complete support from pre- to post-sales, encompassing strategy, pricing, contracting, operations, and services.

Mikael, who is based in Stockholm, joins Simone Gagliardi, Frank Trossen and Valeriia Polovkova on the IKAM team.

The Godfather of Philips
Hailed internally as the ‘Philips Godfather,’ Peter Vinke’s career and association with the Philips brand spans more than 30 years. He is a hugely successful and popular figure within PPDS and industry-wide, successfully positioning Philips professional displays into the global hospitality sector, including all major international hotel groups, since 2005.

Franck Racapé, Head of Global Commercial at PPDS, commented: “Peter has been an integral part of the Philips professional displays story in the hospitality sector across all regions, and his enthusiasm for building our brand has always been exemplary. Peter is also a great contributor to the positive team spirit here at PPDS, welcoming colleagues, motivating our teams, and energising the marketplace.

“His boots were always going to be difficult to fill, and in Mikael da Fonseca, we have a natural leader with already proven passion, skills, and an exceptional track record. This leaves me with no doubt that he is the outstanding candidate we need to build on Peter’s achievements and to lead our hospitality display business forward during our next phase of growth.”

Franck concluded: “On behalf of the entire global team at PPDS, I wish Peter all the best for the next chapter and congratulate Mikael and Roeland on their well-deserved promotions. Together we are stronger.”

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