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ProfitSword set to continue rapid hospitality market growth into 2021


Leading provider of business intelligence technology builds on expansion strategy with the signing on of several key hospitality customer accounts.

ORLANDO, FLA. - ProfitSword, hospitality's premier developer of business intelligence and data integration software, is poised to maintain its industry-leading  presence as the go-to source for performance measurement and forecasting with the ongoing expansion of its customer base. Recently signing agreements with renowned companies such as Meyer Jabara Hotels, The Irvine Company, Gulf Hospitality Management and Windsor Hospitality, the growing demand for ProfitSword's solutions comes as more organizations recognize the value of using real-time performance metrics to both preserve and increase revenues.

"Events over the past year have caused a substantial amount of uncertainty and anxiety for various markets, however we are extremely pleased to see more businesses benefitting from our technology to instantly identify what priorities need to be addressed, where revenue can be saved and how to be best positioned for eventual recovery," said Paul Bennie, Director of Business Development at ProfitSword. "At a time when many companies are having to make quick and often hasty decisions, we are honored to provide industry professionals with the ability to implement swift, yet informed strategies that are data-driven and that always maximize the potential for success while minimizing risks."

All newly signed ProfitSword clients are set to gain an advanced forecasting and budgeting module that can seamlessly integrate with disparate performance data-generating systems to analyze and project performance by department, property, region or for a portfolio as a whole. Real-time data is instantly available via a user-friendly dashboard and can be effortlessly segmented or combined based on individual user needs. With all ProfitSword modules accessible via a single dashboard, several customers will also be adopting an additional feature that allows them to evaluate revenue streams on a year-over-year basis to identify any variations.

Meyer Jabara Hotels and Windsor Hospitality will additionally gain the ability to monitor sales team efforts to ensure that goals are being met or to determine if additional training or re-strategizing is needed. They will also benefit from one of ProfitSword's newest features that uses advanced artificial intelligence and machine-learning abilities to instantly identify fluctuations in business performance. With internal and external business conditions able to shift suddenly and potentially be overlooked by personnel, the new functionality can alert company leadership and employees to any performance matters requiring immediate attention.

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