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Q Apartments begin their West End takeover


Unveiling three properties in London’s thriving Soho district. The company’s latest acquisitions mark the progress of their UK wide expansion in 2021.

Q Apartments, a global apartment operator, announce the launch of their latest collection of fully equipped apartments, set in three areas of London’s West End – Berwick Street, West Street and Gerrard Place.

The apartments are part of a UK wide expansion – testament to Q Apartments’ strength and resilience throughout a trying year for the hospitality industry.

The company’s latest acquisitions reflect Q Apartment’s confident prediction of a strong return of leisure travel to the area later this year.

London: Whilst many hospitality businesses have sadly been struggling throughout the trying times of the past year, Q Apartments are in a fortunate enough position to have been able to acquire a number of additional properties; adding to their already expansive UK portfolio.

Q Apartments latest acquisitions are located just walking distance from the City’s main transport links; Oxford Circus, Tottenham Court Road, Leicester Square, Covent Garden and of course Charring Cross rail station. Close by to London’s famous theatre and entertainment district; Soho, the latest additions to the Q Apartments portfolio are the perfect base for business and leisure travellers - shoulder to shoulder with some of the City’s biggest HQ’s. With a wealth of nightlife and entertainment venues on the doorstop, there’s no shortage of options for those looking to explore the heart of the City.

Interiors: Each apartment comes fully equipped with everything the modern-day traveller needs when they’re in town; from convenient essentials such as washer/dryers and dishwashers to finer details such as fully equipped kitchens and complimentary welcome packs on arrival.

Q Apartment’s Gerrard Place property has been thoughtfully executed by Irish design studio House + Garden – marking the third interior collaboration between both businesses this year.

Peter Hanley, Senior Designer at H+G, said: "H+G are excited to have worked on another aspirational scheme for Q Apartments. We wanted to incorporate a mix of contemporary Scandi design with the traditional elements of the building, keeping the overall feel warm and inviting. The furniture selected for the apartments at Gerrard Place brings the whole scheme together using materials like pale oak and white marble to give a bright and welcoming feel to the space, adding accent pieces like the armchairs with a rich navy velvet material and brass frame for added interest and warmth. Overall, we feel the apartments fit perfectly into the vibrant scenes of Soho".

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