Organisers who consider their event in a broad perspective will have a significant social impact outside their immediate target groups.
RAI Amsterdam marked Global Exhibitions Day on Wednesday 5 June by sharing tips with organisers on how to make their events more socially relevant. As the RAI’s CSR Manager Stephanie Mathas explains in the latest RAI blog, events often have more value than is immediately obvious: knowledge, space and materials can be used to greater effect than planned, without large additional investments. Consciously looking for issues that are relevant to society as a whole and responding to them with an event can have a far greater positive impact.
Organisers who consider their event in a broad perspective will have a significant social impact outside their immediate target groups. The results are good for the world while also resulting in additional appreciation from all stakeholders. This in turn is beneficial to the continuity of an event and often provides new ways of looking at things, further enriching the content. Read more from the blog by Stephanie Mathas here.
RAI Amsterdam’s various experts regularly share their knowledge via blogs in the Newsroom on rai.nl. Other recent examples include:
- A more friendly and efficient reception with facial recognition
- Innovation in visitor experience: how to make visitors content while collecting important data
- Be your own innovation driver: organise a hackathon
- What event organisers can learn from the Huishoudbeurs
- How to increase ROI for exhibitors
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
