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Redding Tourism Marketing Group rebrands as Choose Redding

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Choose Redding’s mission is to encourage overnight stays in Redding, where cultural entertainment, dining, and top tier accommodations are just minutes from waterfall hikes, cycling trails, and nationally ranked fishing.

REDDING, CA – Redding Tourism Marketing Group has officially launched its new brand, Choose Redding. As part of their book now strategy, lodging partners will buy from local organizations for the purpose of giving gifts to their guests. By booking on ChooseRedding.com, every guest will get to choose a free gift-card from over 40 different options to say thank you for choosing Redding. The website offers a user-friendly look and feel with personalized itineraries, accessibility settings, newsletter sign-up, links to Choose Redding’s social media and partner organizations, and easy access to research information for that next trip.

Choose Redding’s mission is to encourage overnight stays in Redding, where cultural entertainment, dining, and top tier accommodations are just minutes from waterfall hikes, cycling trails, and nationally ranked fishing. At their website and visitors center, guests have access to brochures, maps, booking information, and more. Anyone from a family on a road trip to an entire industry looking for a great place to have a conference can find all they need to book a fun stay.

“Our new brand, Choose Redding, takes a ‘stay and play’ approach by focusing first on driving reservations for lodging partners and then encouraging consumers to stay and explore Redding’s relatively undiscovered year-round outdoor recreation,” said Laurie Baker, CEO of Choose Redding. “With so much to see and do in and around Redding, we want to persuade people to come for the endless nature opportunities and stay a little longer for our special events, cultural activities, and more.”

The team held an open house style brand launch party at the California Welcome Center on August 25, 2022. They showed their newest videos, offered appetizers, drinks, and a raffle for those dropped in to meet the team.

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