HONG KONG, LONDON, NEW YORK - Regenerative Travel, a benefit corporation and a collection of independent hotels and lodges committed to regenerative hospitality, is proud to launch its travel membership RegenerativeTravel+, a new offering geared toward meeting the needs of, and inspiring, purpose-driven travelers to become agents of change.
According to Forbes, purpose-driven consumers care about "diversity and inclusion, in addition to sustainability and environmental issues. These 'activist' consumers seek brands that align with their vision and desire for purpose." It is these consumers Regenerative Travel is looking to engage through its new community.
With a view to making responsible travel more accessible to anyone—regardless of where they are in their regenerative journey—RegenerativeTravel+ members will have access to exclusive content, experiences, advice and travel benefits curated by tastemakers who travel the world looking for opportunities to genuinely immerse themselves in local culture and give back to local people and places. This includes the diverse team members at each Regenerative Resort and individuals from Regenerative Travel’s illustrious little ‘green’ book of thought leaders, activists and trailblazing industry innovators.
Members will be welcomed into a consciously-curated space that seeks to create opportunities for them to learn about diverse cultures, industry-defining hospitality offerings and the art of true well-being while deepening personal awareness of the potential to impact positive change through their journeys whether that is within their own city or further afield.
Along with providing regenerative-focused travel planning guidance and inspiring, educational content that is not readily available elsewhere, Regenerative Travel believes the curation of this ethically-aligned community of passionate, informed travelers will help towards the brand’s wider mission of encouraging the transition of the industry to more regenerative models. As the world slowly reopens its doors to travel and tourism, Regenerative Travel Co-Founder and Brand Director Amanda Ho said “Consumer purchasing power and want for more transparency from brands is stronger than ever. We are excited to deepen our relationship with Regenerative Travel fans through Regenerative Travel+, and cultivate a community where they can move forward on their regenerative journey, and continually learn and grow. Radical awareness of the environment and the role we are playing in our collective future is central to our brand, and we are looking forward to connecting more deeply with travelers who are driven to create a world where people, nature, and culture thrive.”