The launch of the new company was announced by Steve Perillo, Chief Executive Officer, and the company’s newly appointed President, John C. Graham, who brings with him nearly three decades of travel sales and marketing expertise.
Perillo Travel VR, a new company linked with world-renowned Perillo Tours, has opened with a creative focus on the rapidly growing role of Virtual Reality in selling the travel experience.
The launch of the new company was announced by Steve Perillo, Chief Executive Officer, and the company’s newly appointed President, John C. Graham, who brings with him nearly three decades of travel sales and marketing expertise.
"The time is now for the introduction of this immersive, relatively new creative medium to enhance the customer’s pre-travel experience,” said Perillo, who is also third generation CEO of family-run Perillo Tours.
Now accessible on multiple viewing devices, including smart phones, pads, desktop computers and headsets, VR is becoming a mainstream medium, said Perillo. At the same time VR production has become much more cost-effective, making it a realistic marketing option for travel companies.
And VR is proving to be a highly effective travel marketing tool, said Perillo, noting that Perillo Travel VR is partnering with highly qualified VR production companies worldwide to ensure the best quality possible of its travel VR programs.
John C. Graham said, “Perillo Travel VR is uniquely qualified to successfully introduce VR to all segments of the travel industry having pioneered video streaming as an effective travel market medium nearly 20 years ago.”
“Perillo Travel VR,” said Graham, “is the only VR company in the travel space run by successful travel industry executives who know what travel suppliers need to effectively market travel.”
Perillo Tours, with 73 years of innovative travel marketing expertise, pioneered using TV commercials as a successful marketing medium, noted Graham. “VR is a natural progression on that success,” said Graham.
“With Perillo Travel VR, travel companies can use this new medium to provide an immersive pre-travel experience for both travel agents and consumers.”
He added that Perillo Travel VR will bring that travel marketing expertise to the new VR medium, serving all categories of travel suppliers.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
