Although the term ‘revenge travel’ - the urge to travel to make up for lost time in lockdown - may have gained popularity over the course of the pandemic, a recent survey suggests British travellers are now prioritizing ‘reconnection’ with the planet and its people when they take their next adventure travel tour.
And with an overwhelming 94 per cent of travellers saying travel is important to their wellbeing and mental health, travellers are also looking to take their next holiday in a way that not only helps them to reconnect, but optimizes travel as a means of revitalization, too.
When it comes to reconnecting with people, 53 per cent of British travellers want to take time out from their devices and social media, and a further 32 per cent say socializing and meeting new people is their top wellbeing priority when booking their next holiday.
In the most recent G Adventures’ survey of more than 4,400 global travellers, reconnection travel was the top reason for travelling at 45 per cent for Brits, with revitalization travel - a desire for their next holiday to be about personal wellbeing - next at 19 per cent, and revenge travel - booking a trip to make up for lost time - coming in third at 15 per cent.
Additionally, 60 per cent of travellers polled said their physical and mental wellbeing is a top consideration when booking a holiday, with 58 per cent citing that they need a holiday to help alleviate pandemic-related stress or burnout from work.
Apparently, balance is essential, with 69 per cent of Brits wanting to be physically active on their next holiday, and 37 per cent prioritizing rest and relaxation.
Bruce Poon Tip, founder, G Adventures, says the company’s most recent research proves travellers are being more purposeful than ever when making their holiday decisions.
“What this new survey is showing us is that travellers are being much more intentional with how they select their holidays - it’s clear people want to reconnect with people and the planet when they travel again, and to ensure their personal wellness is a focus as they do so.
“The term ‘revenge travel’ conjures up a negative sentiment which is maybe why it didn’t land as it was intended to. I don’t disagree with the concept of people fighting to reclaim something they have lost, I just don’t think travel needs to carry negativity when there is so much opportunity for tourism to be a positive force for change in the world, and it seems travellers agree,” says Poon Tip.
Travellers seeking reconnection and revitalisation this coming winter can take advantage of a range of trips available at 10 per cent off when booked before August 31, 2021 (for travel between November 01, 2021 and 31 March, 2022).