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Revinate and hetras partner to improve the guest experience

UK’s Village Hotels is among the first to benefit from increased automation in guest feedback.

Revinate, the software as a service (SaaS) company that helps hotels reinvent the guest experience, announces a partnership with hetras, the German company that supports hotels with the first truly cloud­based hotel management software. Following this new partnership, hetras will leverage Revinate’s industry­leading Surveys solution into its its PMS suite, leading to smarter operational decisions, more personalized guest experiences, outperforming competition, increasing review volume and response, and driving repeat bookings.

Among the first beneficiaries of this integration, Village Hotels - a UK chain with 28 properties - will now automate traditionally manual processes. As Revinate is also a platinum review collection partner of TripAdvisor, the brand can now automatically send surveys to their guests and submit these reviews to the World’s Largest Travel Site. This integration with Revinate Surveys and hetras’ API is helping Village hotels to very quickly increase the number of reviews by an average of 409%, increasing visibility and driving more bookings.

“Hoteliers are quickly realizing the financial and operational benefits of driving reviews to TripAdvisor and other review sites,” says Maarten Plesman, Vice President for EMEA at Revinate. “We are excited that hetras clients can now automate the process of requesting and posting guest feedback with Revinate Surveys. This will help them improve guest satisfaction and increase review volume, positively affecting their ranking on TripAdvisor’s Popularity Index.”

According to Martin Reents, hetras CEO, “Reputation management is now as vital to hotel operations as revenue management and online distribution. We are very pleased to offer our customers direct integration with Revinate’s proven Surveys solution that will save them time while increasing review volume. With Revinate you will always know what your guests are saying about you online.”

Rob Paterson, Commercial Director for Village Hotels, says: “Automation of our processes and gaining more insight into our guest are two main priorities we currently have at Village Hotels. Thanks to our partners hetras and Revinate we can realize these key priorities. For us it is critical that our technology systems allow integration to maximize the impact that they have for our hotels.”
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