Ruka Africa, Tanzania’s scenic flight operator, announced the launch of its free experiential app, available in the Apple Store and on Google Play. The app takes listeners on the same journey that passengers experience on Ruka’s scenic flights, sharing the history and culture of landmarks such as Mount Kilimanjaro, Lake Manyara, and Serengeti National Park. Although each tour follows a particular flight path, the narrative is meant to provide an engaging experience whether listeners are on board or at home.
Ruka Africa CEO Clinton Swai, a native of Arusha, created the app to enrich the experience of guests in-flight, but said he has discovered a worldwide audience for Tanzania’s stories. The app features five individual stories, which run between 20 minutes and just over an hour. Each features between 9 and 16 “stops,” allowing listeners to skip ahead and learn about the points that interest them most. In-flight listeners enjoy the benefit of geolocation tracking, ensuring that each story they hear corresponds with the features they see on the ground.