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Ryanair and 15below celebrate 20-year partnership

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Ryanair has used the 15below platform to send more than 154 million notifications to passengers in the past 12 months, including schedule change notifications, customer care advisories, VAT receipts and gift vouchers via email, SMS and push to app.

15below - the market-leader in hyper-personalised, automated passenger communications – celebrates 20 years of working together with Ryanair this month and continues to grow the partnership with a new contract extension.

Since becoming 15below’s first customer in 2002, the airline has put customer experience at the forefront of its vision. This year sees the relationship grow even stronger, with Ryanair signing a new contract to extend the partnership further, including implementing new digital solutions that will continue to enhance the carrier’s customer journey.

Ryanair has used the 15below platform to send more than 154 million notifications to passengers in the past 12 months, including schedule change notifications, customer care advisories, VAT receipts and gift vouchers via email, SMS and push to app.

Over the last two decades, the low-cost carrier and travel technology leader have worked closely together to automate manual, time-consuming processes to bring operational efficiency and an improved customer experience. This includes data collection and customer re-accommodation via 15below-hosted microsites.

This functionality was invaluable in keeping passengers informed and empowered during flight delays and cancellations throughout the COVID-19 pandemic and the severe travel disruption experienced throughout Europe this summer.

Nicholas Key, CEO at 15below, says: “We’re really pleased to continue working with Ryanair. Our partnership will always be a special one as Ryanair was our first ever customer, and we are very proud to have been a part of its journey to becoming Europe’s largest airline over the last 20 years.

"Keeping its customers informed is a key part of Ryanair’s promise to its passengers through its Customer Care Charter. We look forward to continuing to help the airline deliver on that promise whilst introducing new efficiencies and a further enhanced customer experience. We already have some exciting developments on our joint roadmap that we will be pleased to announce soon.”

Tracy Kennedy, Director of Customer service at Ryanair says: “We are delighted at how our partnership with 15below continues to evolve; it has revolutionised how we manage our customer communications. With the support of 15below, we can now manage millions of customer integrations every month and continue to drive great scale and efficiency through the continued automation of routine tasks. We love the attitude of the team when it comes to solving our challenges."

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