The partnership is in alignment with a predicted spike in post-pandemic travel interest amongst a cost-conscious crowd.
LOS ANGELES – Scott’s Cheap Flights announced its strategic partnership with Scott’s Cheap Flights, a leading airfare tracker service, finding exceptional airfare deals for its two million members. Through this partnership, TWO NIL will strategize and implement advanced targeting methods now available on ad-supported streaming platforms.
As interest in travel is expected to increase in the second half of the year, following international vaccine roll outs, Scott’s Cheap Flights is seeking to drive awareness and engagement amongst travelers. TWO NIL was chosen by Scott’s Cheap Flights for its expertise in the OTT and CTV ecosystem as they are looking to explore untested media channels and expand their channel mix.
“We are excited to get the ball rolling with TWO NIL as we begin our campaign together,” said Derek Cann, Head of Marketing at Scott’s Cheap Flights. “Following a year of being hunkered down we’re looking forward to our partnership with TWO NIL to help us renavigate the travel space and reach out to our customers.”
This activity follows a year of growth for TWO NIL, despite the pandemic and quarantine. Over the past year, TWO NIL was chosen by Airbnb to gain a deeper understanding of its business drivers for bookings and SingleCare to lead the scaling of the business by 400% in just one month. TWO NIL also partnered with FanDuel to design a series of models to gather intelligence around the brand’s media activity and customer betting behavior. Additionally, TWO NIL’s parent company, Two Nil Holdings, appointed Greg Castronuovo as Chief Operating Officer as part of the acquisition of his growth acceleration consultancy, St@rt.
“TWO NIL is thrilled to be chosen by Scott’s Cheap Flights and we look forward to working with their innovative team over the coming months,” said Mark Zamuner, CEO of Two Nil Holdings. “We are excited to delve into the travel space and provide the best possible solutions for Scott’s Cheap Flights and their faithful customers. It’s our job to get the word out through innovative and measurable ways to grow their base.” TWO NIL is currently rolling out Scott’s Cheap Flights campaign and looks forward to delivering successful results as they have done with many successful clients over the past ten years. Scott’s Cheap Flights joins TWO NIL’s vast array of entrepreneurial clients such as 23andMe, Bombas, Dollar Shave Club, Honey, Experian, Glassdoor, SingleCare, and many others.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
