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Seed Group partners with TravelFlan to boost lifestyle and tourism sector in the Middle East

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Founded in 2015, TravelFlan’s database is powered by over 20 million weekly unique data points with its home-grown machine learning capabilities. Initially started as a B2C platform, it diversified into B2B2C business in 2019.

DUBAI, UNITED ARAB EMIRATES and HONG KONG - Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has joined forces with an AI digital solutions company TravelFlan, which is part of the Hong Kong-headquartered Freed Group, to facilitate its expansion in the UAE and in the wider Middle East region. 

TravelFlan is an award-winning travel and lifestyle firm that uses proprietary technologies such as artificial technology, big data and machine learning to provide commercial, end-to-end digital solutions to individual customers as well as big corporations. It builds consumer-facing digital platforms that combine vendor resources, inventory management, and AI recommendation systems into one solution. 

Hisham Al Gurg, CEO of the Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said, “Travel and tourism is one of the most affected industries due to the Covid-19 pandemic. As per the United Nations, 2020 was one of the worst years in the history of tourism. As the industry recovers in 2021 and beyond, we need more tech disruptors like TravelFlan to fuel the overall growth.” 

“We are pleased to partner with TravelFlan and enable them in their expansion journey. Our wealth of industry expertise and market insights will help them to identify and address the exact pain points the industry is facing,” said Mr Al Gurg. 

Founded in 2015, TravelFlan’s database is powered by over 20 million weekly unique data points with its home-grown machine learning capabilities. Initially started as a B2C platform, it diversified into B2B2C business in 2019. 

Its AI Concierge Chatbot interface serves as a commercial transaction and travel booking platform that also offers smart recommendations and unique experiences to users. The company helps its customers to tackle their revenue streams and enhance customer experiences through seamless data collection, analysis and reporting. Currently, it is working with a number of industry leaders such as Travelport, China Mobile, Samsung and more. 

TravelFlan is one of the fastest-growing travel companies in the world. In December 2019, it raised a $7 million Series A funding and is currently conducting series B round. 

“We see a lot of potential in our partnership with Seed Group. We are looking forward to gaining from their cutting-edge market knowledge and offer customised offerings to our clients in the UAE and MENA region,” TravelFlan’s Chief Executive and co-founder Abel Zhao said. 

Over the past 16 years, the Seed Group has formed strategic alliances with leading global companies representing diverse regions and industries. It has propelled their business interests and goals in the MENA region through a strong base of regional connections. The group’s goal is to create mutually beneficial partnerships with multinational organisations and to accelerate their sustainable market entry and presence within the region. 

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