Selina, the fast-growing lifestyle and experiential hospitality brand targeting millennial and Gen Z travelers, announced that it has formed a strategic partnership with TechnoArt – leading growth platform for technology startups – to launch [email protected] This partnership creates one of the first global innovation programs developed to support the digital nomad community. With over 100 Selina locations around the world these entrepreneurs gain access to state-of-the-art co-working facilities and a global network for the opportunity to grow and scale their business like never before. In conjunction, TechnoArt also announced the launch of a dedicated innovation fund through which it will syndicate investments in up to 12 graduating companies per year.
[email protected] includes two programs – Born and Grown. Born is a 12-week innovation program designed to help early-stage startups take their vision from an idea to a business that is positioned for long-term growth. Grown is a digital platform tailored to meet the needs of the digital nomad community, providing access to a curated curriculum and a marketplace of premium services, benefits, and products to advance remote workers’ professional development. Powered by TechnoArt’s business development and investor network, the [email protected] program is designed to help cultivate and drive innovation to the next level.
[email protected] members can apply for funding via the partnership’s dedicated website. These applications will be vetted by the [email protected] investment committee and presented by TechnoArt to its strategic investment partners. On average, TechnoArt expects to allocate between $1 million and $5 million per investment. This program is designed to democratize access to investments for startups that face significant competition in Silicon Valley and provides TechnoArt’s membership with opportunities to invest in promising companies that have the potential to disrupt industries and shape communities across the world.
Tristan Jehan, Resident CTO and Partner at TechnoArt, said, “More and more entrepreneurs are looking to expand their boundaries as they engage with their clients and partners online and explore new markets. Combined with the growing digital nomad community, the next generation of tech companies have a new outlook on growth – one that TechnoArt looks forward to supporting through this new and exciting partnership. We worked with the Selina team to curate this amazing program and provide the community an investment vehicle that will drive nomadic innovation forward and incentivize true democratization of capital to support our community and enable innovation wherever it's born.”
Founded in 2014, Selina has exponentially grown to 150 open or secured properties across 25 countries, building a global community of destinations and experiences that enables a new generation of remote workers and digital nomads to travel and work worldwide. Its locations offer diverse room types, including shared and private rooms, with a focus on leveraging workspaces, communal kitchens, wellness and fitness areas, and locally-inspired food and beverage programs to drive meaningful connections. As community is a key focus for Selina, the Born and Grown programs encourage participants to collaborate to create successful businesses, advancing Selina’s mission. Through the partnership, Selina will receive 30 percent of the revenue generated from program activities, as well as 20 percent of the carry from the investments the fund syndicates.
Selina’s Chief Executive Officer & Co-founder, Rafael Museri, said, “Selina is home for millions of travelers and digital nomads, and this program is designed to provide a supportive infrastructure and atmosphere that is conducive to helping our members establish and grow their businesses from anywhere in the world. Our mission is to provide authentic connections that support personal and professional fulfillment, and TechnoArt is helping us accomplish this by giving our community access to the expertise, services and growth opportunities they are looking for, making their experiences at our locations even more productive and impactful. Together, we want to be the leading innovation program for digital nomads."
Shani Peled, TechnoArt General Partner, concluded, “The [email protected] program is unique as it offers graduating companies the opportunity to develop, implement, promote and market their products across the Selina network. This partnership opens the gateway to a global market of digital nomads and young professionals, forming the ideal hub for borderless innovators.”
The millennial and Gen Z travelers that Selina targets represents a cohort that spends approximately $350 billion per year on travel, according to Selina estimates. With its growing network and unique offerings, Selina expects to continue to benefit from the surge in remote working and the prioritization of health, wellness, and an experiential lifestyle among younger travelers, which are anticipated to become even more pronounced in the coming years.
Sam Khazary, Senior Vice President and Global Head of Corporate Development at Selina, concluded, “This collaboration is another great example of how Selina is able to leverage its growing ecosystem of properties and community members to advance its priorities and those of other innovative enterprises. We believe what Selina is capable of bringing to the table in terms of facilitating connections and building brand awareness is unmatched, and we look forward to executing other interesting, mutually beneficial corporate partnerships.”