BEIJING - Shiji working with Alibaba’s Fliggy (formerly known as AliTrip), have achieved a hotel industry first by integrating full facial recognition for hotel check-in including credit authorization for 50 hotels in Hainan district of China. Fliggy provided the reservation and customer data with Shiji providing the integration, distribution, payment gateway and on-property systems to provide a seamless guest experience for the China travelers.
With China’s rapid advance in New Retail systems and mobile technology, the country has become a pioneer in integrated business processes to improve the customer experience using mobile technology.
“Our aim with this project has been to find ways for hotels to increase guest satisfaction by reducing wait times as much as possible. Working with Fliggy and our partner hotels have made this a success and we’re monitoring privacy and efficiency closely to develop ways to increase this across more hotels,” said Kevin King, COO of Shiji Group.
As a guest makes a reservation on Fliggy, the guest’s information is processed through Shiji Distribution Solutions to the hotel’s property management system leveraging Shiji’s deep integration of hotel solutions. When the guest arrives at check-in, they simply scan their ID on the kiosk. The new solution then verifies the ID against the Public Security System, performs a credit authorization and produces the room card.
The system involves integration between multiple systems and across multiple verticals (Payments, Public Tourism system and more). Shiji founder’s vision for the company has always been to connect within business verticals but also horizontally across multiple industries in order to speed up processes for hotel companies.
The entire process takes 30 seconds from arrival to room card issued including payment authorization.
Custom hardware has been created to ensure optimum speed and guest data security is maintained at all times.
Following Shiji Group’s vision of open platforms for hotel technology, this system is designed to work with multiple PMS systems and distribution platforms. The idea is that this can be expanded to all hotels and thus reduce wait times for guests while increasing the time to assist guests for hotel staff.
“It has been great to work with Shiji Group’s teams on this project. Their in-depth industry knowledge and international experience have given us access to solutions that we hadn’t predicted with. They’re a great partner and love to think with innovative solutions.” said the Project Leader from the Program at Fliggy.