TUCSON, ARIZ. - Simpleview, a travel and tourism industry's global leader in destination marketing tools and services announced its partnership with Stroll, a patented, location-based marketing platform, specifically designed for destination marketing organizations (DMOs). The technology helps to engage visitors and residents in real time with local businesses by enabling users to discover or be discovered based on interests and current location.
Simpleview’s partnership with Stroll comes in the form of an angel investment in the startup to further support technology development for DMOs, their partners, and the industry as a whole.
“Stroll’s founders are young, energetic and dialed in to digital and social media trends,” said Ryan George, CEO of Simpleview. “Working together will bring a new perspective to Simpleview and help us to expand our partner ecosystem and customer base.”
Stroll was started in 2019 by John Mark (J.M.) Eberhardt and Dr. Charleson Bell. Eberhardt serves as CEO of Stroll and is a graduate of Western Kentucky University. He also holds a Master of Nonprofit Administration from North Park University and is a graduate of Founder Gym, which – in partnership with Google for Startups – is the leading online program training underrepresented founders on how to raise money to scale their startups. Bell serves as CIO of Stroll, holds a PhD in Biomedical Engineering from Vanderbilt University, has been published extensively, and is named in four patents – including those owned by Stroll.
"We’re more than excited about the partnership with a technology industry leader like Simpleview. I believe Stroll compliments Simpleview’s suite of services for DMOs,” said Eberhardt. “We’re often asked what’s so unique about Stroll. First, we partner with DMOs helping them to foster real-time tourism. DMOs can create a customized, end-to-end experience for their visitors through Stroll.”
To further promote destinations, as well as its mobile app, Stroll is developing Vibe Guide by Stroll, a short format TV show hosted by influencers aka Strollers, providing travel suggestions and ideas filmed on location at various destinations, accommodations and attractions.
An early adopter to Stroll and the Vibe Guide is the Nashville Convention & Visitors Corporation. "Having the ability to deliver information based on a visitor's location and interests will not only enhance the visitor experience, but it will also allow our member businesses to target their offers,” said president and CEO Butch Spyridon. “That's a win-win for Nashville!"
Simpleview Announces Alliance with Barkley, to Serve Top Destination Marketing Organizations
Also, Simpleview, announced its alliance with Barkley, a leading brand strategy and creative agency – allowing both to drive best-in-class front-end creative and back-end content management system (CMS) services to top destination marketing organizations (DMOs) and media agencies.
“Barkley has an impressive track record of helping travel and tourism brands build inclusive campaigns that reach a wide range of consumers,” said Ryan George, CEO of Simpleview. “We look forward to enhancing our strategic vision of partnering with destinations and their agencies by leveraging Barkley’s deep understanding of modern consumers. This collaboration will bring ideas and designs to life by providing award winning results on our best-in-class platform.”
The alliance with Barkley, the first of its kind for Simpleview, is groundbreaking for the travel and tourism industry. It centers around combining Simpleview’s proven process in managing SEO and SEM campaigns for over 150 destinations and attractions in the travel and tourism industry with Barkley’s top five lead agency capabilities and Whole Brand methodology.
“We’re excited about our collaboration with Simpleview to help bring ideas and designs to life, while providing award winning results on a best-in-class platform for travel and tourism clients across the country,” said Jason Parks, chief growth officer, Barkley.
Barkley and Simpleview’s combined capabilities offer DMOs seamlessly integrated tourism marketing services, ensuring a hassle free connection between ideas, implementation, and everything in between.