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SITE celebrates excellence in incentive travel


Supported by IMEX Group, SITE’s Crystal Award program, the “Oscars” for the Incentive Travel industry, recognises 8 companies who achieved true excellence in incentive travel.

CHICAGO - Considered the highest honour in the incentive travel industry, the SITE Crystal Awards recognize creative, practical and truly memorable incentive programs that not only keep employees engaged, but also drive business results and improve the bottom line. Most Creative Solution Deployed at a Time of Crisis, a new category, was introduced for the 2020 edition to recognise incentive travel professionals and their organizations who display uncommon levels of innovation, creativity and ingenuity in identifying solutions for the continuation, deployment and implementation of incentive travel awards at a time of crisis.

“2020 was the 40th anniversary of the Crystal Awards. For four decades, SITE has championed excellence in the design, implementation and delivery of incentive travel programmes. During that time we have weathered many storms, always returning stronger than ever. While these may be challenging times for our industry, our value proposition is stronger than ever and soon we will travel freely again! These wonderful winners prove the extraordinary value of a well-planned and executed incentive travel program. We salute them all,” said Aoife Delaney, CIS, CITP, Director of Marketing & Sales at the DMC Network and President, SITE.

Chair of Crystal Awards, Ellie MacPherson, CITP, Senior Vice President, Canada Operations, Creative Group and member of SITE international Board of Directors, added “Each year the Crystal Awards provide us with a timely reminder of the transformational power of incentive travel on qualifiers, their companies, the destinations where they travel to and on society at large. This year’s winners from Australia, Canada, Colombia, Israel, Mexico and the United States demonstrate the global impact of incentive travel and underline how incentive travel generates business results, strengthening financial ROI and reinforcing values and company culture”.

Key sponsor of the Crystal Awards, Carina Bauer, CEO, The IMEX Group and immediate past president, SITE Foundation stated: “The circumstances this year are significantly different from this time last year when we gathered in person in Vancouver for a very exciting Crystal Awards presentation. But the fundamentals have not changed at all and IMEX Group is delighted to step up, once again, to help SITE acknowledge excellence in Incentive Travel. This year, no less than any other year of our involvement with this programme, I’m astonished by the creativity, innovation and logistical expertise with which incentive travel professionals all over the world help the corporate world to improve business performance, build workplace culture and fulfil CSR and sustainability objectives”.

Awards are given in 4 categories with 5 regional awards for Excellence in Incentive Travel. Winners of the 2020 awards, presented during SITE Hybrid Conference, 2 – 3 February were:

Best Destination-Based Experiential Incentive Travel Program
ODS Turkey, Turkey

Excellence in Incentive Travel: Africa/Middle East
Eshet Incentives & Conferences, Israel

Most Creative Solution Deployed at a Time of Crisis
Creative Group, USA

Excellence in Incentive Travel: Asia Pacific
Moniker, Canada, Canada

Excellence in Incentive Travel: Europe
The Conference Room, Australia

Excellence in Incentive Travel: Latin America & Caribbean
Colombia en Colores DMC, Colombia

Excellence in Incentive Travel: North America
Creative Group Canada, Canada

Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Program
Amstar DMC, Mexico

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