Destination Trends module launched as part of company’s SaaS business intelligence tool, Travel Insight Vision. Aims to help tourism organisations understand and respond to evolving inbound travel trends, in real-time.
LONDON – Global travel marketplace Skyscanner has launched an exclusive new solution within its Travel Insight Vision business intelligence tool aimed at helping destination marketing organisations (DMOs) better understand the latest international travel trends.
The Destination Trends module offers a unique mix of rich historical data and detailed, forward-looking information about inbound travel trends. More than ever, DMOs need to be informed in real-time as travellers react to changes in restrictions and border policies, in order to identify opportunities to target potential visitors from new inbound markets at short notice.
The data within the tool can be leveraged to predict demand, evaluate changes to the inbound market mix at a country or city level, including differences in the most popular inbound routes and how these change over time.
For example, following the recent news that the USA was re-opening its borders to travellers in November, UK travellers made up 21.4% of inbound travel interest, Spanish travellers 6.2%, Italian travellers 5.5% and German travellers 4.3%.
Unlike other data sources which focus solely on historic data, Skyscanner’s solution allows tourism organisations to forecast traveller volumes, deploy timely and relevant marketing campaigns to attract specific audiences and ultimately inform recovery strategies.
Michael Docherty, Lead for Data Products at Skyscanner commented: “As the world begins to re-open and international travel is once again possible, it has never been more important for travel businesses – especially destination marketing organisations – to have access to reliable, trusted data to plan their recovery strategies and capture new or changing inbound demand. Traveller behaviour is not going to be the same as it was pre-pandemic, airlines are announcing new routes, travellers are increasingly interested in second cities and this behaviour will continue to evolve as we look ahead to 2022. We continue to invest in our data solutions, supporting over 600 partners with their recovery strategies over the past 18 months. The new Destination Trends module within Travel Insight Vision is therefore essential for any organisation seeking to understand what the new world of travel looks like in real time.”
Travel Insight Vision is the latest offering in Skyscanner’s suite of Travel Insight products for the travel industry, providing a comprehensive view of current aviation market performance, trends and insights. These products help leading airlines plan routes and optimise revenue management, airports find new opportunities such as catchment areas, and destination marketers better understand traveller demand. Over the past 18 months Skyscanner’s data solutions have supported over 600 partners with their recovery strategies.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
