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South African Airways appoints Discover the World as GSA in the UK

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South African Airways (SAA), the national carrier of South Africa, has appointed Discover the World as its general sales agent (GSA) in the United Kingdom. Effective 1 June 2022, Discover the World will be assuming responsibilities for sales and marketing representation for South African Airways in the United Kingdom.

South African Airways will be closing its regional office in London on 31 July 2022, where it has maintained a strong presence with customers and the travel trade for over 70 years. While SAA has temporarily suspended flights to UK and Europe, due to the pandemic and its business restructuring, Discover the World’s appointment will ensure the airline’s favorable brand reputation is maintained in the market and will provide continued engagement with travel trade and corporate partners in developing further business opportunities.

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