Louis Escoto, Director of Sales and Marketing (left) and Gabriel Perez, General Manager Washington Park Hotel.
Gabriel Perez and Louis Escoto both with extensive experience in the Miami Beach hospitality market, have been tapped to carry out the hotel’s mission of being an approachable urban oasis while paying homage to the city’s renaissance of art, music, food, and design.
MIAMI, FL – Washington Park Hotel, a newcomer to South Beach’s piping hot hotel scene, has announced the immediate appointments of Gabriel Perez and Louis Escoto as General Manager and Director of Sales and Marketing, respectively. Washington Park Hotel is a collection of five Art Deco buildings, built circa 1943 at the height of the South Beach Art Deco boom, which have been reimagined to create a lifestyle boutique hotel in the center of Miami’s SoFi District.
Both with extensive experience in the Miami Beach hospitality market, Perez and Escoto have been tapped to carry out the hotel’s mission of being an approachable urban oasis while paying homage to the city’s renaissance of art, music, food, and design.
“Gabriel and Louis are seasoned hospitality experts and their knowledge of the South Florida market will prove invaluable in further establishing the hotel as a cultural destination on South Beach,” said Jeff Toscano, Senior Vice President of Lifestyle Hotels at Highgate. “Through unique, innovative programming and curated on-site events, Washington Park Hotel has emerged as a true pioneer within the up-and-coming Washington Avenue neighborhood. I’m confident that with Gabriel and Louis at the helm they will further the success of Washington Park Hotel and continue developing the hotel’s distinctive point of view.”
Gabriel Perez brings extensive experience in branded, independent, historic boutique hotels, resort settings, condo hotel operations, and new build pre-opening projects. As General Manager of Washington Park Hotel, he is responsible for driving overall operations and guest satisfaction of the hotel’s 181 guestrooms, signature restaurant Employees Only, and tropical cocktail bar, Swizzle. Perez will utilize his vast network to expand upon the hotel’s thoughtful array of on-brand programming, which includes a rotating photography program, as well as building community relations. Previously, the 30-year hospitality veteran served as General Manager at the TRYP Maritime Hotel in Ft. Lauderdale, Florida, the third U.S. outpost of Wyndham’s select-service TRYP brand. He has also held General Manager positions at the Hyatt Place in West Palm Beach, the Hyatt Place Meadows Casino in Pittsburgh, and the Montauk Blue Hotel in the Hamptons.
With over 15 years as a hospitality and sales professional in South Florida, Louis Escoto brings substantial local and regional relationships that will prove vital in his role at Washington Park Hotel. As Director of Sales and Marketing, Escoto will be responsible for driving guestroom sales in the leisure and corporate segments as well as managing relationships with the hotel’s robust portfolio of likeminded amenity partners, including Martone Cycling and Beekman 1802.
Most recently, Escoto served as Director of Sales and Marketing of Intercontinental Hotels Group’s Z Ocean Hotel, where he led the property to the highest annual ADR of all IHG branded hotels in the Americas. Escoto was Area Director of Sales at SBE Miami, where he was pivotal to the pre-opening brand development of the SLS South Beach and The Redbury hotels, along with the rebranding of the Raleigh Hotel. He also held various executive sales positions with Goldman Properties, where he represented both The Park Central Hotel and Gansevoort Hotel Miami.
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