‘The Opinion Terminal’ Program Offers Miles for Members’ Thoughts.
SHELTON, CONN. – SSI and Alaska Airlines announced a new loyalty rewards program called The Opinion Terminal. The program offers Mileage Plan members the opportunity to earn award miles by participating in surveys and sharing their opinions.
Alaska Airlines, together with Virgin America and its regional partners, flies 40 million guests a year to 118 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada, Costa Rica and Cuba. With Alaska and Alaska global partners, guests can earn and redeem miles on flights to more than 900 destinations worldwide. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Carriers in North America" in the J.D. Power North America Satisfaction Study for 10 consecutive years from 2008 to 2017. Alaska Mileage Plan ranked "Highest in Customer Satisfaction with Airline Loyalty Rewards Programs" in the J.D. Power 2016 Airline Loyalty/Rewards Program Satisfaction Report for the last three years.
Mileage Plan members who enroll in the free The Opinion Terminal program will grow SSI's B2B global sample membership and provide SSI customers more access to consumer and business travelers' opinions.
"Alaska Airlines is excited to offer this simple and easy way for Mileage Plan members to earn additional miles through The Opinion Terminal program with SSI," said Ryan Butz, Alaska Airlines managing director of guest loyalty.
Mileage Plan members who enroll in The Opinion Terminal program will receive 400 award miles after completing their first survey. Elite members will receive 600 award miles. Award miles will be directly deposited into a member's Mileage Plan account and can be redeemed for air travel on Alaska Airlines, Virgin America and Alaska's Global Partners.
SSI's business-to-business (B2B) and business-to-consumer (B2C) audiences are part of the world's largest and most trusted proprietary sample, which means participants are carefully recruited, verified and managed according to SSI's high standards. SSI reaches and engages even the most challenging targets from more than 90 countries. Sixty-two percent of SSI research projects are multi-cultural.
"SSI is very excited to have Alaska Airlines' Mileage Plan members join The Opinion Terminal program," said Bob Fawson, SSI chief product officer. "With more than a million members and a track record of innovation, the Mileage Plan will be an excellent addition to SSI's growing loyalty rewards partnership program. The Opinion Terminal members will help drive growth of SSI's panels and offer unique opinions for our customers. With the pace the market research industry is moving, the successful companies will be those who build the right strategic partnerships to accelerate innovation, growth and customer value."
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
