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Starboard Cruise Services appoints Sherrie Day as Global Head of Merchandising

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JC Penny and Target Veteran to advance Starboard's worldwide merchandising strategy.

MIAMI – Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and leading global retailer at sea, has promoted Sherrie Day to Global Head of Merchandising. Ms. Day will spearhead all aspects of Starboard’s worldwide merchandising strategies and strengthen company tactics to deliver outstanding product assortments and operational excellence.  

“Sherrie’s 30 years of retail experience, with a proven track record of custom product development has been instrumental to innovating our offerings. As the Global Head of Merchandising, Sherrie is uniquely positioned to carry out our company purpose to Curate a Vibrant World,” states Lisa Bauer, President and CEO. “Combined with her merchandising expertise, Sherrie’s inspiring leadership contributes greatly to our company culture and will certainly help Starboard continue our position as the industry-leading retailer in cruise.” 

Most recently Ms. Day served as Starboard’s Vice President of Merchandising. In her new role, she will join Starboard’s senior leadership team and report to Lisa Bauer. Her duties will encompass overseeing global buying functions and working with more than 700 brands across various categories, price points, and geographies. Under her leadership, the merchandising team will also create onboard activations with product brand partners that contribute to the guest’s overall vacation experience. Reflecting Starboard’s continued commitment to dedicated cruise line account strategies, the brands, products and experiences will be curated to align with each cruise line’s unique brand positioning and guest mix. Before joining Starboard in 2019, she held multiple senior leadership positions at JC Penney, Target and Soma.

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