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STR: EMEA, South America hotel performance for September 2020

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When looking at the most recent weekly data through 17 October, occupancy in Europe had retreated further to 32.7% amid new COVID-19 lockdowns around the continent. 

LONDON - Reflecting a post-summer lag in demand, Europe’s hotel industry reported slight performance decreases from the prior month, according to September 2020 data from STR.

Euro constant currency, September 2020 (percentage change from September 2019)

  • Occupancy: 38.9% (-51.7%)
  • Average daily rate (ADR): EUR90.78 (-27.2%)
  • Revenue per available room (RevPAR): EUR35.31 (-64.8%)

Each of the three key performance metrics were down from August, and the occupancy level was the lowest for any September on record in Europe. When looking at the most recent weekly data through 17 October, occupancy had retreated further to 32.7% amid new COVID-19 lockdowns around the continent. 

Local currency, September 2020 (percentage change from September 2019)

Ireland

  • Occupancy: 37.0% (-58.4%)
  • ADR: EUR102.59 (-29.5%)
  • RevPAR: EUR38.00 (-70.7%)

Each of the three key performance metrics were down from August but came in higher than most of the other pandemic-affected months. 

Poland

  • Occupancy: 37.7% (-52.4%) 
  • ADR: PLN257.34 (-22.2%)
  • RevPAR: PLN97.02 (-63.0%)

Each of the three key performance metrics were down from August. ADR was the lowest in Poland since May. 

Middle East and Africa hotel performance for September 2020
Hotels in both the Middle East and Africa showed continued occupancy improvements but at overall low levels, according to September 2020 data from STR.

US$ constant currency, September 2020 (percentage change from September 2019)

Middle East

  • Occupancy: 43.3% (-30.8%)
  • Average daily rate (ADR): US$98.54 (-13.5%)
  • Revenue per available room (RevPAR): US$42.64 (-40.1%)

Africa

  • Occupancy: 25.6% (-61.2%)
  • ADR: US$99.99 (+2.7%)
  • RevPAR: US$25.57 (-60.2%)

Despite month-over-month improvements, both the Middle East and Africa saw their lowest absolute occupancy and RevPAR levels for any September on record.

Local currency, September 2020 (percentage change from September 2019)

South Africa

  • Occupancy: 27.4% (-59.6%)
  • ADR: ZAR982.48 (-17.5%)
  • RevPAR: ZAR268.75 (-66.7%)

Each of the three key performance metrics were the highest for any month in South Africa since March.

Saudi Arabia

  • Occupancy: 34.4% (-32.5%)
  • ADR: SAR508.80 (-12.7%)
  • RevPAR: SAR174.78 (-41.0%)

Saudi Arabia’s key performance metrics were slightly lower than August when summer staycations and domestic demand following Eid al-Adha provided a small boost.

Central/South America hotel performance
The Central/South America hotel industry reported slight performance improvement over the previous month but at overall low levels, according to September 2020 data from STR.

US$ constant currency, September 2020 (percentage change from September 2019)

  • Occupancy: 24.9% (-58.1%)
  • Average daily rate (ADR): US$58.94 (-26.7%)
  • Revenue per available room (RevPAR): US$14.67 (-69.3%)

The absolute occupancy and RevPAR levels were the highest in the region since March but still the lowest for any September in STR’s Central/South America database. ADR also came in lower than any other September on record in the CSA region. 

Local currency, September 2020 (percentage change from September 2019)

Brazil

  • Occupancy: 26.1% (-57.5%) 
  • ADR: BRL243.11 (-17.1%)
  • RevPAR: BRL63.34 (-64.7%)

Across the board, Brazil’s KPIs reached their highest absolute level since March. 

Colombia

  • Occupancy: 13.0% (-79.3%)
  • ADR: COP202,815.26 (-23.0%) 
  • RevPAR: COP26,291.91 (-84.0%)

Each of the three key performance metrics were the highest for any month in Colombia since March. Showing the magnitude of the pandemic impact, Colombia had reported five consecutive months of single-digit occupancy prior to September.

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