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Summer of staycations in the UK could boost tourism spend to the tune of £3.6bn

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Butter analysed data on the average number of domestic holidays taken across England prior to the pandemic (2017-2019) and found that on average, an already impressive 46.3m trips were taken even before travel restrictions were implemented.

The latest research by Butter, the UK’s only Buy Now Pay Later (BNPL) travel agency, has found that an estimated 15m more of us are set to spend our holidays in the UK due to ongoing travel uncertainty, bringing a considerable boost to the tourism industry in England.

Butter analysed data on the average number of domestic holidays taken across England prior to the pandemic (2017-2019) and found that on average, an already impressive 46.3m trips were taken even before travel restrictions were implemented.

As a result, staycations in England were already contributing a notable £11bn per year on average to the tourism industry and local economies.

However, with many of us now opting for a staycation to avoid the widespread uncertainty that continues to plague the foreign travel industry, this sum looks set to climb even further.

It’s estimated that Covid has led to a 33% uplift in domestic holiday bookings which means that nearly 15.3m more of us will be heading off on a staycation this year.

As a result, the domestic tourism industry could benefit from an additional £3.6bn in holiday spend that might otherwise have been splurged across foreign holiday hotspots.

Cornwall has long been established as the go-to destination for a domestic seaside retreat and prior to the pandemic, 3m trips were taken there with an average annual holiday spend of £942m.

However, a Covid inspired boost could see an additional 1m trips taken to the area boosting the tourism sector by an additional £311m.

South Lakeland and Scarborough could also see nearly 400,000 more staycation trips this year boosting tourism spend by £102m and £79.2m respectively.

Timothy Davis, Co-Founder and CEO of Butter, commented: “The pandemic has proved incredibly problematic for the tourism and hospitality sectors. The ongoing uncertainty around foreign travel, as well as the four week delay to the end of lockdown restrictions, have only added to these woes.

The one positive to be taken from this is the considerable boost received by the domestic tourism market, with staycations now the holiday of choice for the second year in a row. With more of us opting to head to places like Cornwall, Scarborough and Great Yarmouth, there should be a substantial boost to domestic spending this year, which will come as a relief to the many local communities who rely so heavily on tourism.”

  

Location

Holiday trips ave per year 2017-19

Holiday spend ave per year 2017-19

Holiday trips ave per year 2020-21

Staycation Increase (@33%)

Holiday spend ave per year 2020-21

Staycation Increase (@33%)

England

46,294,000

£11,035,000,000

61,571,020

15,277,020

£14,676,550,000

£3,641,550,000

Cornwall

3,040,000

£942,000,000

4,043,200

1,003,200

£1,252,860,000

£310,860,000

South Lakeland

1,201,000

£309,000,000

1,597,330

396,330

£410,970,000

£101,970,000

Scarborough

1,121,000

£240,000,000

1,490,930

369,930

£319,200,000

£79,200,000

East Lindsey

1,047,000

£191,000,000

1,392,510

345,510

£254,030,000

£63,030,000

Blackpool

978,000

£228,000,000

1,300,740

322,740

£303,240,000

£75,240,000

North Devon

611,000

£162,000,000

812,630

201,630

£215,460,000

£53,460,000

Isle of Wight

608,000

£172,000,000

808,640

200,640

£228,760,000

£56,760,000

Torbay

596,000

£170,000,000

792,680

196,680

£226,100,000

£56,100,000

North Norfolk

558,000

£159,000,000

742,140

184,140

£211,470,000

£52,470,000

Brighton and Hove

552,000

£119,000,000

734,160

182,160

£158,270,000

£39,270,000

South Hams

519,000

£152,000,000

690,270

171,270

£202,160,000

£50,160,000

Bournemouth

484,000

£114,000,000

643,720

159,720

£151,620,000

£37,620,000

East Devon

483,000

£111,000,000

642,390

159,390

£147,630,000

£36,630,000

Great Yarmouth

464,000

£116,000,000

617,120

153,120

£154,280,000

£38,280,000

Weymouth and Portland

433,000

£89,000,000

575,890

142,890

£118,370,000

£29,370,000

 
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