Coastal destinations such as Cornwall proved to be popular choices and a third of bookings included a dog.
On average, people booked 20 weeks in advance, suggesting that bogged-down Britons are looking forward to the summer to help them combat the most depressing day of the year.
Britons rushed to book holidays to beat the Blue Monday gloom says Sykes Cottages, who reported a 121% increase in bookings yesterday compared to an average Monday.
Holiday bookings were also up 20% versus last year’s Blue Monday with over 240,000 searches made on the Sykes Cottages website. It seems that this year, the UK is tackling the winter blues head on.
On average, people booked 20 weeks in advance, suggesting that bogged-down Brits are looking forward to the summer to help them combat the most depressing day of the year.
Coastal destinations such as Cornwall, Isle of Wight and Pembrokeshire proved to be popular choices and a third of bookings included a dog.
Graham Donoghue, CEO at Sykes Cottages said: “This time of year is always popular for booking holidays but yesterday we saw an unprecedented demand from people wanting to banish the winter blues. It appears the British public are more eager than ever this year to have something to look forward to”.
Founded 25 years ago, Sykes Cottages is one of the best-known brands and most respected operators in the holiday cottage rental agency market, having won the British Travel Award for best large self-catering agency for four consecutive years.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
