Local market expertise is key to successful trading in Ireland; LocalMarketing.ie appoint Niall Cole to role of Digital Director.
LocalMarketing.ie has just launched a tailormade digital support programme for travel brands looking to develop their business in the Irish market. The Irish based consultancy specialises in a wide range of sales and marketing support services specifically designed to provide cost effective business solutions for travel brands operating in Ireland.
With so many travel brands all going after the same target market, it’s of fundamental importance that your Irish business strategy has some level of local market expertise to ensure you maintain the right tone of voice and maximize your return on investment (ROI).
LocalMarketing.ie Managing Director, Clem Walshe said, “Many international travel brands struggle to maintain a consistent profile and decent ROI as they lack that all important local market expertise. Our team offers an ideal support mechanism to international travel brands operating in Ireland. Brands that work with us benefit from our knowledge of the local market ensuring they save valuable time and resource planning a strategy that will perform well and maximize their ROI.”
The company has just appointed Niall Cole to the position of Digital Director to boost its partner support offering. Cole has over 10 years’ experience dealing with well-known international brands in the digital space with a particular focus on: Website Audit & Support, SEO & Content, Social Media Development, Email & Video Marketing.
International travel organisations now have the option to outsource a wide selection of their Irish channel marketing to an experienced team of highly qualified, locally based personnel. This outsourcing strategy will provide brands with cost-effective solutions that ensure their channel strategies and operations perform more successfully in the Irish travel market across both the B2B and B2C trading environments.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
