This Tuesday (17th October) is the most popular day of the year to book winter sun holidays. Britons will spend on average almost £700 on their winter sun holidays and two thirds spend more on holidays around Christmas than summer. Tenerife, Lanzarote, Florida and Gran Canaria are Britain's most popular winter sun destinations
This Tuesday is the most popular day of the year for Britons to book winter sun holidays, with two-thirds (34%) of holidaymakers jetting off to warmer climates to top up the tan at Christmas according to research commissioned by leading discount website MyVoucherCodes.co.uk.
Brexit fears have not discouraged British residents from travelling abroad, an 8% increase this year compared to 2016, with 22 million planning on leaving the country in the coming months. Over half (58%) are more likely to book a trip over Christmas than they were five years ago.
When questioned on the reasons for leaving the country, one in 10 (8%) Brits admit that the pressure of hosting friends and family will drive them to book a getaway. The cold weather and dark nights are the main drivers in people escaping the UK, with two-fifths (40%) citing it as the most important reason for booking holidays this week.
To escape loved ones and cold weather, Brits are spending on average almost £700 on winter sun holidays, with one in five spending more than £1,000 each Christmas on trips abroad. Two-thirds have admitted to spending more money on winter sun holidays than the traditional summer holiday, with an average price difference of £217 per person.
Disgruntled holidaymakers cite extortionate travel agent price increases as one of the main advantages of a winter holiday over a summer one, with almost a third (28%) saying the price hike during summer school holidays puts a lot of them off travelling abroad in the hotter months.
Although trends suggest Britons are looking further afield to get a dose of vitamin D, the most popular winter sun destinations for Britoms are Tenerife, Lanzarote and Gran Canaria – short-haul destinations - with long-haul destination Florida rounding out the top four.
Chris Reilly, Managing Director for MyVoucherCodes.co.uk, said: "More Brits are flying to warmer climates over Christmas than ever before and spending more than they did in the summer. With over 76% of people booking holidays online nowadays, there are plenty of deals and offers to help keep more money in your pockets for those Pina Coladas."