NEW YORK and MUMBAI - Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, and JetBlue, one of the leading airlines in the U.S., are ramping up their relationship to strategically optimize and transform key business channels and enhance digital customer touchpoints.
During a three-year relationship, JetBlue has leveraged TCS' airline industry expertise and global talent to develop new platforms, and for quality assurance and infrastructure services. As part of a recently signed strategic agreement, TCS will now manage several additional programs alongside JetBlue, including modernization of the airline's IT Foundation platform to enhance data analytics and operational agility, and developing innovative tools for customers and JetBlue crewmembers. Furthermore, TCS will expand its innovation center in Pune, India, over the next two years to support critical JetBlue Digital initiatives, complementing the U.S.-based JetBlue team, as well as TCS team members in the U.S. and Mexico.
"This strategic agreement is a reflection of our confidence in TCS as the right partner for our global talent and technology transformational needs," said Eash Sundaram, EVP and CIO, JetBlue. "We love their culture, customer focus and see them as a valued extension of our teams."
"To serve digital consumers, companies need to market to a 'segment of one' today instead of taking a more traditional mass market approach," added Surya Kant, President, North America, UK and Europe, TCS. "Organizations need to embrace digital as the default, and we deeply value our relationship with JetBlue as we collectively help to further transform their operations and competitive standing."
As part of the expanded relationship, JetBlue can benefit from TCS' COIN (Co-Innovation) Network. This specifically involves access to TCS' Airline and Digital Innovation Labs, which focus on identifying business challenges and opportunities (e.g., operational analytics and optimization) in the Travel and Hospitality sector, and how to leverage technology and airline expertise to more quickly develop solutions.
TCS has emerged as a clear partner of choice for airline companies looking to reinvent themselves in this new digital age. The company was recently selected for similar transformational initiatives with leading airlines in North America, Asia Pacific and Europe.