TFWA is continuing to redefine the way the global travel retail industry shares learning and communicates with the further development of its digital platform – TFWA 365. The platform is a unique resource that enables industry professionals to discover the latest industry news and initiatives, network with industry peers, and learn more about the key trends that are driving the global travel retail market, both during TFWA events, and throughout the rest of the year.
The platform features three sections – Discovery, Networking and Learning, and all elements of the resource are being refined and upgraded over the coming months.
The Discovery section provides TFWA members with the opportunity to showcase their brand portfolio and allows buyers to get in touch with them directly. Whether in support of attendance at events or as a stand-alone online platform when physical meeting is not possible, it allows member brands to reach a wide audience of key decision makers.
In the Networking hub, a new, more user-friendly directory facility, which is updated in advance of all TFWA live events, will be the go-to place to meet key contacts and prepare for events. A new search function enables users to search not only by product category but also by region and company, and send private messages to set up meetings or simply connect.
The Learning section will provide members with exclusive access to live streams of TFWA conferences and events, including a new series of online seminars dedicated to individual product categories. Scheduled for February 22-23, the Fashion in Travel Retail webinars - the first of a number of themed online events taking place on TFWA 365 over the course of the year – will explore various issues shaping the fashion and accessories category. Open to all travel retail professionals, the webinars will also feature brands and experts from the airport, cruise and downtown markets.
“Our industry is changing rapidly, and we at TFWA have to change, too. Innovation remains a top priority, and it’s essential that we provide the right kind of support to the industry during the toughest of times. As a hub of exchange between industry stakeholders, we are confident TFWA 365 will play a part in helping us emerge stronger together, accelerating the recovery of our industry” said Erik Juul-Mortensen, TFWA President.