PALMA DE MALLORCA, SPAIN - Belvera Partners, travel industry’s PR consultancy focused solely on B2B travel, has launched the first ever map of the world of B2B travel.
‘The Belvera B2B travel map’ seeks to explore the whole of the B2B travel ecosystem in the form of a metro map and includes lines such as accommodation distribution, travel technology, aviation services, power figures, trade media, conferences and many more.
In total there are 16 lines and combined they feature over 300 stops all chosen based on extensive research and feedback from industry professionals.
Roman Townsend, Managing Director of Belvera Partners comments: “Who would you have included that we haven’t? More importantly, who would you remove? Either way, please share on social media and generate lots of debate.
“Serious discussion about what defines the ‘B2B travel’ ecosystem serves a serious motive: this map proves that many different parts of the industry that seem to have nothing in common in fact have much overlap.
“That’s something we should all reflect on, as at times like these as we all need to collaborate much more. Whether it be at the investment level, for lobbying, recruitment of talent or sharing tech innovation, there are many unexploited synergies and I really hope this map drives that message home."
Shortly Belvera Partners will start to publish research on the B2B travel sector based around the organisations included in the map. The first report will be published in June and will look at how these B2B organisations are responding to the challenges of sustainability.