Throughout 2016, the Cancun Convention & Visitors Bureau utilized the “Discover Cancun” campaign to showcase the destination’s cultural, archaeological and adventure experiences available to visitors from the United States.
CANCUN, MEXICO – The Cancun Convention & Visitors Bureau announced the destination has been selected by Expedia Media Solutions, the advertising sales division of the Expedia group, as winner of its 2017 LATAM Partner Awards.
The award was presented Monday, March 27, 2017, at Tianguis Turistico Mexico in Acapulco, one of the most important tourism events which brings together top-level professionals of the travel and tourism industry worldwide. The Cancun CVB’s most recent accolade honors partner campaigns that demonstrated innovation, creativity and achievement in travel marketing this past year.
Throughout 2016, the Cancun Convention & Visitors Bureau utilized the “Discover Cancun” campaign to showcase the destination’s cultural, archaeological and adventure experiences available to visitors from the United States. The Cancun CVB implemented a multi-channel, integrated marketing campaign across Expedia, Orbitz and Travelocity U.S. sites, including display ads, social media content and an interactive Tripbuilder microsite. These joint efforts allowed users to better understand Cancun’s appeal and take advantage of special offers.
“Cancun is a diverse destination, rich with a variety of attractions and singular offerings, which we hope to shed light on through multifaceted campaign efforts. We are excited and honored to receive this significant recognition by our esteemed partners at Expedia, as it is a valued testament to our concerted promotional efforts,” said Lizzie Cole, CEO of the Cancun CVB.
The marketing campaign was further supported by the Travelocity Roaming Gnome, who visited iconic locations, restaurants and cultural sites throughout Cancun. The Travelocity mascot’s visit was featured across the Cancun CVB’s various social media platforms and the campaign generated nearly 20 million impressions across the three sites (Expedia, Orbitz and Travelocity), as well as a 110:1 return on advertising spend for Discover Cancun.
“This year’s partner award winners push the boundaries of the travel marketing space in terms of creativity, sophistication and the use of innovative technology,” said Wendy Olson-Killion, global senior director of business development at Expedia Media Solutions. “The campaigns showcase how a destination, hotel, airline or travel experience can come to life on our platforms and increase brand awareness, change perceptions or drive demand for our partners.”
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