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The Set Collection completes integration with Global Hotel Alliance


GHA DISCOVERY’s 22 million members can now access The Set Collection’s iconic founding hotels as they are incorporated into the alliance’s Ultratravel Collection and earn triple DISCOVERY Dollars when staying at these luxurious properties.

DUBAI, UAE - The Set Collection, a carefully curated luxury hotel collection comprising some of the world’s most exceptional independent hotels worldwide, has completed its integration with the Global Hotel Alliance (GHA), operator of the multi-brand loyalty programme, GHA DISCOVERY.

With their four landmark hotels in Europe and Israel incorporated into the alliance, within the prestigious Ultratravel Collection – GHA DISCOVERY’s 22 million members can now access an even wider range of iconic hotels in sought-after-destinations, including the Conservatorium in Amsterdam, Hotel Café Royal in London, the Lutetia in Paris, and the Mamilla in Jerusalem.

The reimagination of GHA DISCOVERY, launched in December 2021, introduced the industry’s first digital rewards currency, DISCOVERY DOLLARS (D$). With cross-brand redemptions made possible as part of the relaunch, members can redeem their D$ on stays and experiences at any GHA hotel property globally, which now includes The Set Collection’s hotels.

Celebrating the integration of The Set Collection’ iconic founding hotels, GHA DISCOVERY members can earn triple D$ when booking between 1st and 30th November 2022 for stays between 2nd January to 31st March 2023. The promotion is open to all GHA DISCOVERY members, including new members; they can simply opt in as part of their free membership. After registering, members will earn triple the usual amount of D$ for all eligible spend on their stays within the promotion period, when booked on the GHA DISCOVERY website or app and the hotel’s channels.

For guests of The Set Collection, the group’s integration into GHA and GHA DISCOVERY – which will be referred to as ‘The Set DISCOVERY’ – expands their reach with a programme encompassing 40 hotel brands and more than 800 hotels in 100 countries, as well as a raft of benefits designed to meet the needs of modern travelers.

Mirroring the reimagined GHA DISCOVERY, The Set DISCOVERY is modelled around three member-centric concepts, which in addition to DISCOVERY Dollars (D$) includes ‘Recognition’, with multiple ways to earn elite status and benefits from the first stay and ‘Live Local’, inviting members into the hotels even without a stay, through offers and experiences from pool access to spa days to dining and more.

“With The Set Collection’s hotels now fully integrated into GHA DISCOVERY, we are providing our 22 million loyalty programme members with even more ways to earn and redeem DISCOVERY Dollars (D$) in these ultra-luxury properties in some of the world’s most popular destinations” said Chris Hartley, CEO, Global Hotel Alliance.

“Our recently reported 2022 performance figures revealed that D$ redemptions are driving a huge boost in repeat and cross-brand stays, proving GHA DISCOVERY’s refresh is a winning formula with our members, who appreciate its flexibility, transparency and endless redemption possibilities, which now includes The Set Collection.”

Jean-Luc Naret, Executive Director of The Set Collection, added: “With The Set DISCOVERY now activated, we look forward to receving new guests from across the alliance to our iconic hotels, where they will be instantly recongised and warmly welcomed.”

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