DUSSELDORF, GERMANY - trivago, a leading global hotel metasearch, announces the winners of its annual trivago Awards to recognize and reward this year’s top-rated and top-performing properties on trivago.
The trivago Awards are the highest endorsement trivago gives to hotels, in recognition of their achievements in customer service and metasearch marketing throughout the year.
“As a leading global hotel metasearch with data on millions of aggregated guest ratings, we are well positioned to identify the top-rated hotels that are delivering exceptional guest experiences,” says Johannes Thomas, trivago N.V. Managing Director and Chief Revenue Officer. “At the same time, being a digital marketing channel used by hundreds of thousands of hoteliers around the world enables us to recognize the hotels that are embracing technology and excelling online. The trivago Awards give us the chance to honor the hard-working and forward-looking hoteliers behind these exemplary hotels, and we are thrilled to do so again this year.”
This year, trivago Awards go to the top hotels in six different categories:
- 3-Star Hotel
- 4-Star Hotel
- 5-Star Hotel
- Alternative Accommodation
- Outstanding Online Presence
- Direct Bookings
How trivago determines the winning hotels
For the categories of 3-Star Hotel, 4-Star Hotel, 5-Star Hotel, and Alternative Accommodation, trivago recognizes with trivago Awards the 10 hotels per country with the highest consistent trivago Rating Index scores for the year. The hotels with the absolute highest scores are deemed the category winners for their countries. To ensure accuracy, a minimum of 20 reviews were required for award eligibility.
For the Outstanding Online Reputation category, trivago awards the 10 hotels per country that have been the most active in optimizing their trivago profiles to stand out on trivago throughout the year. The 10 hotels in each country that have driven the most direct bookings to their websites through trivago using Rate Connect are recognized with trivago Awards in the Direct Bookings category. For each of these categories as well, the first-place hotel is considered the overall category winner for the country.