TΟΡΟΝΤΟ, ON – Toronto-based consulting firm Bannikin Travel and Tourism announces the launch of The World Adventure Travel Collective (WATC), a welcome new addition to the global adventure travel supply chain. The collective represents a selection of owner-operated, locally-based tour operators (as well as one non-profit) from around the world, each with a certified track record of outstanding B2B service and a long history of servicing an industry leading adventure travel company which recently exited the international travel space.
Members of the WATC are known for delivering incredible tours and experiences ranging from kayaking and hiking to culinary and cultural immersion, in destinations from Argentina to Portugal to Nepal, and more.
The pandemic has had a significant impact on the tourism industry, forcing hard-hit operators to get creative in their sales efforts by sharing resources and collaborating with each other like never before. The creation of this collective is another example of the industry’s ability to pivot, unite and come back stronger despite challenges.
The WATC’s aim is to connect its members with B2B partners seeking travel suppliers with a demonstrated history of delivering quality adventure travel experiences across the globe, while keeping sustainable tourism in focus. Collective members are established as tried-and-true adventure travel suppliers known for creating, developing, delivering, and leading “adventure classic”, boutique and high-end adventure itineraries for iconic outbound adventure companies.
“The pandemic has been hard on tour operators as travel policies are constantly shifting, but it is our belief that we are stronger together, and this collective brings these companies together to showcase their product to a larger travel trade audience and shines a spotlight on adventure travel,” said Jillian Dickens, CEO of Bannikin Travel and Tourism.
Recognized for their proven abilities in delivering reliable, well-organized, conscientious, and creative adventure travel, WATC members are committed to providing genuine value, proficiency, safety, and white-label ready local expertise throughout their diverse range of international adventure travel products.