There are few things more integral to the fabric of New York City than fashion and magnificent billboards. The Big Apple is famed for having some of the most artistic, attention-grabbing billboards in not just the United States, but the world.
There are plenty of out-of-home media options in New York City, and it’s essential that a company not only chooses the right platform, but also the right placement. Such is the case with the best billboards for fashion week in New York City. Part of what makes these billboards so valuable is the fact that influential individuals will have their eyes on them, therefore concreting the brand’s appeal and helping the company garner attention.
If you’re looking for the perfect billboards for fashion week in New York, New York, you’re in the right place. New York billboards provide the opportunity to get messaging in front of the right people at the right time--which is exactly what a brand needs. And in order to understand why these billboards are so valuable, it’s first essential to comprehend why New York is the place that these billboards need to be.
Why choose New York City?
Did you know that New York City is the first most populous city in the entire state of New York? It’s true. This city has a population of about 8,336,817 people--which means that there are a myriad of opportunities for brands to get their billboard seen by the right people.
The fact that New York City has so many people makes it an excellent market for billboards. Hordes of people walk by every billboard each day, especially when there are events going on in the area such as during New York Fashion Week.
New York has potential customers galore, which means that your billboard’s return on investment will likely be higher than if you put it in a tiny town with a small, stagnant population. In addition to native New Yorkers who pass by the billboard on the regular, there is also the opportunity for visitors, such as those in town for New York Fashion Week, to see them.
The perfect billboards for Fashion Week
If you want to reach people who are arriving from out of town for New York Fashion Week, you might consider putting a billboard near an airport. In New York, there are plenty of opportunities to do this.
Billboards in New York City are often in highly visible areas with heavy traffic. If a New York Fashion Week guest is in stopped traffic coming into the city, they will see your billboard. Some of these areas include highways, primary arterials, and major intersections, too. These could also be valuable to consider for New York Fashion Week, as plenty of eyes will be on these areas.
A blank canvas for your brand
Think of a billboard as a blank canvas for a brand to express itself. Billboards offer an equal opportunity for businesses small and large to leverage out-of-home advertising in an impactful new way. Getting a billboard allows a brand the opportunity to brand itself and establish a presence that isn’t simply online.
Your billboard can be as engaging as you’d like; it can ask a question, provide information, or make a statement. No matter how you use it, you will find that a billboard in New York City allows your brand to find new customers and grow business. For fashion brands, having billboards near events during New York Fashion Week can be invaluable. Your brand might just be one billboard away from tremendous success.
Explore your out-of-home media options with a billboard
If you are curious about what a billboard could do for you during fashion week in New York City, you owe it to yourself--and your brand--to explore that inclination. You might find that having a billboard during fashion week is transformative for your brand, and it could bring in plenty of new customers.
Building out your customer base is always a great idea, as is advertising to your audience. If your audience will be present during Fashion Week, having a billboard during this time can be huge for your brand.