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Tiqets & Klook announce strategic global partnership

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The two companies will offer a world-class selection of cultural and leisure experiences.

AMSTERDAM & SINGAPORE – Tiqets, leading online platform for cultural and leisure experiences in Europe & North America, and Klook, the leading travel and leisure e-commerce platform in Asia Pacific, have announced a strategic partnership to connect their supply channels to offer consumers a world-class supply of cultural and leisures experiences.

Key takeaways

  • Two of the biggest players in the OTA space have joined forces to offer travelers worldwide the ultimate selection of museum & attraction-related experiences
  • This strategic partnership will give both Klook’s and Tiqets’ suppliers greater visibility and exposure in each company’s key markets.

Both Tiqets and Klook are renowned within the travel industry for their innovative booking technology and commitment to helping consumers around the world experience the best museums and attractions at the tap of a screen. Through their new partnership, customers
can now use both platforms to seamlessly book an expanded range of experiences available through either Klook or Tiqets. With this integration in place, museums, attractions and tour operators working with Tiqets and Klook can significantly increase their reach, and
consumers will be able to easily book thousands of unforgettable experiences wherever they travel.

“We are thrilled to be partnering up with Klook, one of the most impressive OTAs in the industry. Through this partnership, our network of more than 4,000 of the best museums, attractions and tour operators that provide guided tours at these museums will benefit from greater visibility in the APAC market, and Tiqets will benefit from new supply that Klook already has connected,” says Tiqets President & Founder Luuc Elzinga.

As the travel industry enters its rebound phase after a gruelling, two-year global pandemic, both companies have made a remarkable comeback. Over the summer months, Tiqets saw a 220% surge in bookings in Europe and the UK alone. Similarly for Klook, the company has seen outbound bookings grow eleven times in the same period compared to earlier in the year, signalling that the travel bug is stronger than ever. With the end-of-year holiday season on the horizon and the partnership underway, another impressive increase in bookings is expected.

“This partnership with Tiqets opens new doors for both groups of customers to enjoy instant and seamless access to the widest selection of attractions and experiences across Asia Pacific and Europe,” said Wilfred Fan, Chief Commercial Officer, Klook. “Klook has gone from strength to strength during the pandemic, and we’ve quadrupled the number of activities on our platform over the last two years in anticipation of travel recovery. We will continue to work closely with our merchants to accelerate their recovery and reach even more customers around the world.”

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