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Top MICE organizations and research partner Oxford Economics launch 2nd annual Incentive Travel Industry Index

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The Incentive Travel Industry Index is currently being distributed throughout the incentive travel industry and will be active in the field until Tuesday, August 6.

In 2018 three associations in the business events industry came together for the first time to create the first global, pan-industry survey of incentive travel. Over 1,000 incentive travel professionals from 90 countries around the world contributed to the survey. What emerged from the study was an industry in robust health, evolving to meet the changing needs of the corporate world.

Today, Financial & Insurance Conference Professionals (FICP), Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), launched the second annual Incentive Travel Industry Index (ITII).

With research partner, Oxford Economics, ITII consolidates previous research undertaken individually by each association into a single, pan-industry project. The 2019 study will provide both a historical snapshot of where the industry has come from and a predictive hypothesis of where it’s going, and marks the commencement of a three-year partnership with Oxford Economics.

“By partnering with SITE and FICP, we’re able to create a truly global picture of the incentive travel industry and capture responses from the fullest possible spectrum of incentive travel professionals – corporate end users, incentive houses, DMCs, DMO and partner-suppliers. ITII is a true bellweather for incentive travel, a vital annual instrument that helps us plan, strategize and, above all, build a compelling business case for incentive travel,” said Melissa Van Dyke, President, IRF.

Steve Bova, CAE, Executive Director, FICP said: “The members of FICP are meetings professionals for corporations that use incentive travel as a driver of business results. The Incentive Travel Industry Index provides them with important insights into the nature, purpose and direction of incentive travel to better inform their work and equip them for discussions with senior leaders about the impacts of incentive programs.”

“ITII is an important instrument for our entire industry, both buyer and supplier. It highlights underlying patterns and trends on a global basis and reveals subtle shifts in the use of incentive travel such as its increasing application as a builder of corporate culture. This year with Oxford Economics on board we’ve tweaked its scope more so as to provide accurate forecasts and predictions for years to come,” added Didier Scaillet, CIS, CITP, CEO, SITE.

The Incentive Travel Industry Index is currently being distributed throughout the incentive travel industry and will be active in the field until Tuesday, August 6.

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