There are a number of ways that email communication can be beneficial to a tour operator.
Any business in operation these days should be taking advantage of email communication to attract customers, keep them interested and stay in touch. When done properly, emails can be a highly effective tool for a business, and tour operators are no different. There are a number of ways that email communication can be beneficial to a tour operator.
Here are the 6 types of emails each tour operator must perfect to help grow their business and customer base:
Welcome
A welcome email is a must for each customer who signs up for your mailing list, so you can both acknowledge that they have been added and welcome them with basic information, such as contact info. The email doesn’t have to be very long and, in fact, is best to be kept short. It’s also a good idea to put a link within the email to have them confirm they actually want to be on your list.
Newsletters
For those who want to receive your emails, they’ll be looking to get exclusive information that they can’t get anywhere else. Keep your newsletters informative so your readers will look forward to getting them and will want to keep reading them.
Unsubscribe
Although you may be potentially losing subscribers, unsubscribe emails are an important communication tool. Don’t put guilty feelings on those who are no longer interested in getting communications from you. Keep the email short, friendly and keep the door open for them to come back at any point they choose. If appropriate, you can also add in the option to give feedback, so you’re able to pinpoint reasons why subscribers choose to leave, and possibly make improvements to your email communication.
Booking confirmations and Itineraries
Customers should get all of the information they’ll need for their booking within a single email, so they don’t have to hunt around for different pieces of information. These are important emails, as they contain all of the pertinent information for a booked tour, including any dates, times and places they’ll be going to. It should also include a thank you message as well as your contact information, should they wish to call you with a question.
Promotions
If you’re sending out promotional emails, they should be short and direct – readers will simply want to know the offer they can get and how long they have to get the offer. These do not have to be text-heavy, but the urgency of the offer does need to be highlighted. You may perhaps want to target promotions based on related past tours your customers have experienced. “If you conduct a historical tour of Italy, consider sending that tour group a promotion for an upcoming Greek historical tour. The same thing can be said for wine tours or sporting and adventure tours – if someone has a passion for something, they’ll want to experience as much of it as they can. Give them what they’re interested in, and show them you’re aware of their interests,” explains Amber Barrientos, an email marketer at Essay Service.
Thank you
At the conclusion of a tour, a thank you message should be sent. If any photos or videos were captured during the tour, consider including these in the message as a wonderful addition that readers can browse through and enjoy. You may also wish to ask for feedback or request that they provide a review on your social media.
Providing your email list with relevant content they’re looking for can help ensure they stay connected and interested in receiving your emails. But, before sending anything out, be sure to proofread your work, or have a professional, like the ones at PaperFellows or Academized do it for you. And, if you’re having trouble putting together your email content, State of Writing can help with that.
Grace Carter is a tech writer at BoomEssays and Essayroo services. She loves reviewing latest gadgets and writing about them. Also, Grace teaches business writing at UK Writings service.
