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Tourism and investments have reached great heights in Milan

The outlook set out for Fiera Milano Congressi by the Lab on the International Meeting Industry (LAMCI) has recorded a 17.1% increase in international overnight stays. About 34 thousand events counting almost 2.3 million participants for about 50 thousand days, and over 3.5 million people.

MILAN – A GDP that is comparable to other European countries, such as Ireland. High levels of creativity and innovation. Milan is attracting an increasing international presence, with consistently increasing figures in the travel industry, in particular, in the meeting industry.

Milan By Numbers 2015 describes the city from an international perspective. It gives a snapshot of the city’s prospects outlined by the Research Lab on the International Meeting Industry (LAMCI) for the Bit – International Tourism Exchange. This initiative was developed by ASERI (Graduate School of Economics and International Relations of the Catholic University of the Sacred Heart) in collaboration with Fiera Milano Congressi.

With reference to the Travel sector, according to the balance sheets relative to 2015, the city has recorded a total of 11,741,374 overnight stays, 7,258,350 of which are international travellers (+17,1% compared to 2014), with an average annual rate of hotel room occupancy equal to 69.3%. The figures recorded in 2016, even if still partial, follow this trend, with a 1.5-1.8% increase compared to 2015. About one fifth (19%) of overnight stays come from the meeting industry. Milan is ranked third out of 243 European cities for its indoor exhibition surface and seventh for the total surface dedicated to congresses and events. In 2015, the metropolitan area counted 33,718 meetings and events and 2.27 million participants (according to the Italian Congress and Events Observatory). Moreover, the city hosted 93 international association congresses (according to ICCA – International Congress and Convention Association) attended by 64,110 participants. It is also ranked 21st in the world for the number of this type of events.

The 316 conference venues of the metropolitan area (220 only in the city of Milan) represent over one third (33.8%) of the 934 facilities in Lombardy (first region in Italy) and about one fifth (19.7%) of those in North-Western Italy, whereas they are equal to 5.5% of all the 5,407 venues detected by OICE (an employers' Association, belonging to Confindustria – the Confederation of Italian Industry – which represents Italian engineering, architectural and technical economic consulting organisations) in Italy. The overall number of days was 49,892 with a total of 3,569,426 participants. On average, an event lasts one day and a half and is attended by 67 participants.

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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