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Transamerica Hospitality Group partners with eRevMax to optimize online sales

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Leverages RateTiger Channel Manager for effective rate and inventory distribution.

SAO PAULO - Transamerica Hospitality Group, one of the largest hotel groups in Brazil has partnered with eRevMax to optimize online sales through efficient channel management. All the properties of the group will now use RateTiger Channel Manager to update availability, rates and inventory across multiple connected sales channels.

As part of the Alfa Group, Transamerica Hospitality has 21 properties located across various cities of Brazil.  The group offers over 4800 spacious apartments, placing them among the first and largest management network of hotels in the country. RateTiger Channel Manager will help all these properties to increase online sales by ensuring real-time room availability across all distribution channels through automatic adjustment from a pooled inventory strategy.

“RateTiger offers two-way XML connectivity with multiple online channels - this makes it an important partner for us to implement our online distribution strategy effectively. We are using the RateTiger product across all 21 properties to ensure efficient distribution of rates and inventory across all channels seamlessly. Furthermore, it provides us tighter control of our inventory for improved occupancy and revenue,” said Paulo Bertero, Director at Transamerica Hospitality Group.

“We are very happy to partner with Transamerica Hospitality Group. The Brazilian travel and tourism industry is booming with significant growth in the number of international and domestic tourists. RateTiger will help Transamerica Hospitality Group to improve online exposure and optimizing revenue by updating rates and inventory across multiple distribution channels and travel portals in real-time,” said Ricky Castoldi, VP Sales Americas at eRevMax.

RateTiger by eRevMax provides fully integrated channel management and connectivity solution that entirely automates the connection between hotel inventory systems and distribution channels, regardless of business model, connectivity type or geography.
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