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Travel goes mobile

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44% want their smartphones with them on vacation to organize their trip more efficiently, while 72% us their smartphones to look for restaurants while on vacation.

An infographic created by AppLift, a mobile adtech company, reveals global mobile travel trends including: travel behaviors, how consumers use their mobile devices for travel planning, and more. 

Below are a few of the stats that AppLift’s infographic reveals:

  • Travel Behavior of Connected Travelers (those who have used a smartphone to plan or book a trip):
    - 44% want their smartphones with them on vacation to organize their trip more efficiently
    - 37% use it for booking accommodation on the go
    - 72% us their smartphones to look for restaurants while on vacation
    - 52% of travel related browsing is on mobile 
  • US Mobile Travel Bookers (% of travelers who book trips via digital means will do so using a mobile device):
    - 2015 - 43.8%
    - 2017 - 59.2% projected
  • Top 5 Travel App Publisher (per country per platform)  

The Americas

  • USA: Uber, Yelp, Lyft, Airbnb and United Airlines (iPhone)
  • USA: Yelp, Google, Booking.com, Airbnb and Trivago (Android) 
  • Canada: Uber, Airbnb, Westjet, Air Canada and Booking.com (iPhone) 
  • Canada: Airbnb, Westjet, Booking.com, Google and Air Canada (Android)

Europe

  • UK: Uber, Booking.com, The Trainline, Ryanair and EasyJet (iPhone) 
  • UK: Booking.com, Ryanair, Goggle, EasyJet and Airbnb (Android) 
  • France: SNCF, Uber, Booking.com, Airbnb and Voyages-sncf.com (iPhone) 
  • France: Loisirs Encheres, Booking.com, Airbnb, BlaBlacar and Voyages-sncf.com (Android) 
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