The final judging round saw Australia-based TaguchiMarketing and Italy-based The Data Appeal Company selected by the panel of judges as winners. Βoth companies will work with Travelport and AWS to develop their individual solutions in 2022.
LANGLEY, UK – Travelport, a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide, announced that TaguchiMarketing (Taguchi), an Australian tech company, and The Data Appeal Company (Data Appeal), an Italian “scale-up”, have won the first travel retailing challenge from Travelport Accelerator, a new global accelerator program launched in collaboration with Amazon Web Services (AWS).
“Travelport Accelerator was created to foster collaboration with innovative thinkers who bring revolutionary ideas to the table,” said Tom Kershaw, Chief Product & Technology Officer at Travelport. “Together with a panel of leading industry experts, we heard some truly unique concepts and viable product ideas. In the end, the solutions presented by Taguchi and Data Appeal were the most compelling as they have the potential to quickly deliver a significant improvement to the personalization of travel marketing by utilizing Travelport+.”
One hundred and twenty (120) tech startups and innovative companies responded to the Travelport Accelerator this year, bringing a variety of digital marketing capabilities to the table such as creating dynamic, personalized video content, ensuring price consistency across multiple retailing channels and visualizing data and sentiment based on social and review posts.
Six companies were then selected to pitch their solutions to experts and decision-makers from some of the world’s most renowned travel companies during an exclusive Industry Pitch Day event held in New York City. The six finalists selected to pitch their solutions were:
- Taguchi
- Adobe
- Stackla
- Everymundo
- Dynamo Video
- The Data Appeal Company
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
