TrekkSoft AG, Switzerland’s leading software solutions for tour and activity operators, has recently entered a partnership with Visit Cornwall, the official tourism board for the Cornish region in the South West of England, awarded Best UK Holiday Destination in the British Travel Awards for seven years in a row.
Visit Cornwall aims to catapult Cornwall onto an international stage, promoting the very best Cornwall has to offer, from marquee attractions to small activity providers. TrekkSoft enables this by providing direct booking solutions for suppliers’ websites and live, bookable inventory on visitcornwall.com. This partnership with TrekkSoft will focus on strengthening the local network of tour and activity operators by allowing suppliers to cross-sell their tourism products via TrekkSoft’s Partner Network.
Tour and activity companies in Cornwall will take control of their digital footprint, from building their own professional website, to managing their availability and selling internationally via TrekkSoft’s Channel Manager. TrekkSoft will coach suppliers individually to use its technology tailored to the needs of their respective businesses. This will allow Visit Cornwall to transform its website into a virtual travel agent serving domestic and international visitors with timely offers on things to do in Cornwall.
Jon Fauver, CEO of TrekkSoft, says of the partnership: “Visit Cornwall is our first partnership with a British DMO. They are leading the way in providing members with innovative marketing solutions, via visitcornwall.com and traditional trade distribution channels. It is great to see regional DMOs such as Visit Cornwall, Fjord Norway and Interlaken Tourism adopting new technologies to spur growth and develop local companies. I believe that Visit Cornwall’s objectives and goals are very much aligned with our vision, and I hope that this partnership ignites greater innovation in the British tour and activity sector.”
Visit Cornwall is building an invaluable capacity to directly access the live inventory of local suppliers, and does so by promoting the use of a standardized booking system to its supplier network. Furthermore, by focusing efforts on driving traffic to their marketplace, TrekkSoft and Visit Cornwall can guarantee the partnership’s success.
Malcolm Bell, Chief Executive of Visit Cornwall, added about the partnership: “We are delighted to partner with TrekkSoft to bring the amazing activities available in Cornwall to a wider audience, and to increase the visibility of what Cornwall has to offer in the international market. Moreover, it offers local companies a platform to launch, manage and accelerate their businesses without the need for any technical expertise. We want our visitors to be able to find the latest prices and availability for things to do, no matter what the weather! I look forward to growing the experiences market in Cornwall together with TrekkSoft.”
The partnership will help Visit Cornwall achieve their goal to remain Britain’s top tourist destination for both local and foreign travelers. Both TrekkSoft and Visit Cornwall are confident that this partnership will drive more bookings than ever before.