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Two thirds of Londoners have not been to London’s main tourist attractions


Investigation finds that more urbanites have been to the Eiffel Tower than the London Dungeon

HONG KONG - Londoners are missing out on incredible attractions right under their noses, a new Klook study has found. According to the research, fewer than a third (32%) of Londoners admitted that they had been to the city’s key attractions, with more having been to the Eiffel Tower in Paris (41%) than to the London Dungeon (36%) or the Churchill War Rooms (23%).

“It’s strange to miss out on attractions in your own city, but given that London is one of the greatest cities in the world, it’s a waste to not visit some of the most important historic institutions in the country,” said Klook CRO Anita Ngai. “It’s not just the romantic allure of Paris that woos Londoners – more have travelled an hour on their broomsticks to the Warner Bros Harry Potter studio tour (22%) than have been on a Santander Cycle (19%) and enjoyed the freedom of the city.”

The study revealed that more non-Londoners have seen the changing of the guard at Buckingham Palace than ‘natives’ (37% vs 36%) – and in fact, more Londoners have been to the Royal Mile in Edinburgh (27%) than have been inside the Houses of Parliament (26%). All three of these attractions are free, so price is clearly not a deciding factor when it comes to planning a day trip or holiday.

“Half of Londoners have been on the London Eye, but judging by the results of the study, they forgot to note down attractions for their next day trip when they were enjoying the view,” analysed Ngai. “More Londoners than non-Londoners have been to attractions like Windsor Castle and Bletchley Park that are less than an hour from the city; to us this says that whilst Londoners may enjoy a quick day trip, they’re missing out on impressive sights that are right on their doorstep.”

Founded in 2014, Klook is a world leading travel activities and services booking platform. Klook gives travellers a seamless way to discover and book popular attractions, tours, local transportation, best foods and must-eats, and unique experiences around the world on its website and award-winning app ('Best of 2015'​ & ‘Best of 2017’ by Google Play and Apple App Store). With Klook’s innovative technologies, travellers can book after arriving in their destinations and redeem the services by using QR codes or e-vouchers. Each day, Klook empowers countless travellers to indulge in their wanderlust and spontaneity through over 60,000 offerings in more than 250 destinations. With a team of over 800 across 16 offices worldwide, Klook's services are available in eight languages, supporting 36 currencies. It has raised a total of US$300 million investment from world-renowned investors including Sequoia China, TCV, Matrix Partners, and Goldman Sachs.

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